Senior Marketing Executive, Live Nation
APPLICATION DEADLINE: Wednesday 30th September. We reserve the right to close applications at anytime so encourage early application where possible
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
APPLICATION DEADLINE: Wednesday 30th September. We reserve the right to close applications at anytime so encourage early application where possible
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Proven experience in marketing, preferably within the live entertainment, music, or events industry
- Strong understanding of audience segmentation, marketing channels, and campaign optimisation
- Experience managing budgets and maximising ROI through effective spend allocation
- Ability to track and analyse key performance metrics to optimise campaigns and deliver actionable insights
- Experience with website management, social media platforms, email marketing, and digital advertising
- Experience collaborating with internal design teams, agencies, and freelancers to produce high-quality marketing assets
- Up-to-date knowledge of emerging marketing trends, tools, and technologies
- Excellent organisational skills with the ability to manage multiple campaigns simultaneously
- A passion for all things marketing and a strong desire to learn, create, contribute, and innovate
- Excellent attention to detail with a focus on quality and consistency
- Excellent copywriting, proof reading and interpersonal skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible
- Strong networking skills and the awareness of the need for quality contacts throughout the media, marketing & sponsorship industries
- The following attributes determine how the role will be carried out and are required to be a success:
- You have a passion for music, taking great pride in playing your part in delivering first class, life affirming events to fans of all ages, backgrounds, and genres
- You are discreet, maintaining confidentiality and professionalism always
- You are by nature consistently conscientious, organised, analytical, supportive, and helpful
- You are a natural collaborator, working cross functionally and at all levels, internally and externally
- You think creatively
- You are trusted, dynamic, pro-active, confident, self-directed, thrive when empowered and always a few steps ahead
- Your communication skills are influential, strong, and effective
- You are courteous and respectful and believe strongly in creating a healthy, equal, working environment
- You have strength of character with a calm and diplomatic approach always mindful of the end goal
- You have a flexible “can do” approach to working to ensure the job gets completed
What the job involves
- Reports to: Senior Marketing Manager
- Working hours: Full time plus additional event working as required
- Job Type: Permanent
- As Senior Marketing Executive, you'll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement
- You'll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you'll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales
- The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles
- Develop and implement targeted marketing campaigns for selected shows, identifying key audience segments and utilising optimal media channels to maximise awareness, ticket sales, and revenue while ensuring alignment with company objectives
- Plan and implement campaign timelines, manage deadlines, and manage the marketing budgets for assigned shows
- Manage the creation of campaign assets for all your shows including approvals and distribution of all assets to artist, venue, ticketing agent, etc
- Manage the admin for all your shows including updating relevant boards, adding to websites, managing budgets and communicating with the relevant stakeholders
- Collaborate with the wider team to ensure your shows are included in relevant joint marketing campaigns across website, email, social media, and advertising campaigns
- Develop creative content for your shows to increase awareness, drive ticket sales and increase revenue
- Create and develop the marketing strategy to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels
- Attend live events to capture and create engaging content for use across various digital platforms
- Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners
- Measure and evaluate marketing campaign results using relevant data to provide recommendations and refine future campaigns and present reports to relevant stakeholders
- Stay up to date with emerging technologies, digital tools, market trends, and competitor activities to identify growth opportunities
- Support the team with additional responsibilities as needed
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies, like Goodlive, that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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