Senior Growth Marketing Manager, Homebase
$157-185k
CA$123K – CA$145K. Plus equity
More information about location
2 days a week in office
Employee scheduling software for small businesses
Open for applications
Employee scheduling software for small businesses
1001+ employees
Open for applications
$157-185k
CA$123K – CA$145K. Plus equity
More information about location
2 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 5–8+ years in growth marketing, acquisition, or performance marketing roles
- Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
- Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
- Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
- Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
- Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
- Daily use of AI tools; ability to show measurable workflow improvements
- Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
- Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
- Scrappy operator who thrives with lean resources (no $100M budgets here — you’re excited by constraints)
- High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
- Strong communicator who earns trust across GTM and Product
- Comfortable going deep in the details while owning strategic outcomes
What the job involves
- We’re looking for a Senior Growth Marketing Manager to accelerate how small businesses discover and choose Homebase
- You’ll own high-impact acquisition programs across paid digital, offline, and emerging channels, pairing creative intuition with sharp analytical thinking
- This role blends hands-on execution with strategic leadership — shaping our channel mix, driving experimentation, and unlocking new ways for Homebase to show up where small business owners already are
- You’ll collaborate deeply across the GTM and Product ecosystem to fuel high-quality signups and paid customer growth
- Lead paid acquisition across core digital channels
- Launch tests across emerging and test channels (e.g., Influencers, paid social)
- Coordinate with Content and Brand programs to build brand authority and visibility
- Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
- Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
- Identify new, creative, influencer, and emerging channels where small business owners discover products
- Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
- Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
- Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
- Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
- Partner with our digital agency — but with hands-on ownership of campaign changes when needed
- Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
- Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
- Use segmentation, routing, and creative optimization to increase quality signups
- Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
- Ensure unified customer journeys from acquisition → onboarding → paid conversion
- Operate with high collaboration and shared ownership across the funnel
Application process
- Meet the Talent Acquisition team, Ivana L
- Meet the Hiring Manager, Katie D
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance 🇺🇸
- 401(k) matching program 🇺🇸
- Pre-tax commuter benefits 🇺🇸
- Snacks + lunch on us at hub offices 🇺🇸
- MasterClass at Work for ongoing learning 🇺🇸
- Group health benefits coverage 🇨🇦
- Group RRSP with employer match + TFSA 🇨🇦
- Snacks + lunch on us at hub offices 🇨🇦
- MasterClass at Work for ongoing learning 🇨🇦
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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