Head of Marketing, Coactive
$195-234k
Plus equity
Office located in San Jose, CA
Visual data analytics platform
Job no longer available
Visual data analytics platform
21-100 employees
Job no longer available
$195-234k
Plus equity
Office located in San Jose, CA
21-100 employees
Company mission
To empower data practitioners and data-driven teams to unlock insights in unstructured image and video data.
Role
Who you are
- We’re looking for a scrappy, hands-on marketing leader to work in lockstep with our small sales team to figure out what’s working, replicate it, then then build the marketing team to scale it
- We’ve closed our initial set of customers (household names), are hiring a sales leader, and getting the go-to-market machine going
- You’ve operated successfully in startup environments
- Why this matters: We’re actively building the systems to scale go-to-market. We need someone who can get things done in an environment with limited resources, direct our energy toward high-impact work, and be relentless in pursuing outcomes. We expect that our ideal candidate in this role will have been at a successful startup and seen the evolution from startup to scaleup
- You’ve supported a sales org selling a technical product into the enterprise
- Why this matters: Coactive is a high contract value product with a 6+ month sales cycle and a large buying committee spanning executives, technical leaders, and business strategists. We expect to find success with strategic account based marketing approaches. Particularly marketers that have sold technical products before or have experience in the AI space
- You can shift across strategy, operations, and execution
- You’ll need to know your way around HubSpot and SFDC, work effectively with junior SDRs, and bring creativity to your approach. You’ll both make the plan, gather resources needed to implement it, and then make it happen
- Major in demand gen with a minor in product messaging
What the job involves
- This is a classic, early-stage marketing role. We’re in the work, together, every day figuring it out and building. It’s busy, impactful, and we’re learning every single day
- Success in this role will look like developing repeatable pipeline generation programs that help us start conversation in the Fortune 100, primarily in media & entertainment and retail & ecommerce where we’ve been seeing early signs of success
- To do this, you’ll work closely with the founders, sales, and product teams. You’ll get to know our customers, the problems we solve for them, and become knowledgeable about the category of multimodal AI. You’ll be a founding member of the go-to-market org at Coactive
- What will make this person incredibly successful over the next 18 months:
- Drive Revenue. Be a daily, in-the-weeds partner with sales to close our first $5m in revenue. You’ll know every account in pipeline, the key players and support on deck creation, content assets, and messaging with an eye toward taking what is working in one account and applying it to the next. You’ll use data to inform what gets prioritized and acted on
- Generate pipeline. Build our list of target accounts and the systems needed to find key people within those accounts, iterate on the best messaging needed to help us get meetings at these companies. We sell into the Fortune 500 and success in this role will require strategic, 1:1 account outreach
- Grow and develop the marketing team. The first 6 months of this role will be hands-on doing the work. As we prove initial success, we'll be looking for this person to hire team members and establish scalable programs and channels
- Establish Coactive as a leader in multimodal AI, particularly in the industry segments where we’re gaining traction. You’ll partner with Product leadership to stay on top of emerging competitors and changes in the market to ensure we are appropriately positioning our product (both in messaging and what we build). You’ll own all aspects of our story – from website to PR to campaigns
- Lead in alignment with our values. You’ll act as a leader on the Coactive team, using data and best practices to advocate for projects, resource allocation, and hiring. You’ll give and receive feedback and be a model of our company values
- This role reports directly to a first-time founder and CEO whose time will always be in short supply. Success in this role will require you to manage up, out, and down
- Building our ability as a team to create pipeline is a critical focus area for us. Doing this will require someone who is obsessive about figuring out what is working and how we can repeat it. You’ll need to be hands-on in the day-to-day of each account to know what offers and messages are resonating
Our take
Coactive AI is on a mission to help humans and machines work together by empowering data practitioners and data-driven teams to unlock insights in unstructured image and video data.
The company is ahead of the curve with its focus on visual data, which is becoming increasingly part of everyday life, now occupying well over 75% of all Internet traffic. Coactive AI makes this data useful by bringing it into the world of Structured Query Language (SQL), providing information from visual data that can inform business decisions.
Though only founded in 2021, Coactive AI's founding team has experience working with the first generation of modern machine learning systems at Google, Facebook, Pinterest and eBay. The company has secured impressive funds to expand operations, development efforts, and business reach.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2024
$30m
SERIES B
Mar 2023
$10.4m
SERIES A
Total funding: $40.4m
Company benefits
- 100% Insurance Coverage: Get life, AD&D, long-term, and short-term disability insurance, fully covered by the employer.
- Healthcare Packages: We provide medical, dental, and vision plans, plus HSA, FSA, and dependent care.
- Company Equity: Join us and benefit from our success through stock options.
- Commuter Benefits: Receive subsidies for your daily commute, including public transit and parking expenses.
- Retirement Savings: Invest in your future with our 401(k) plan, offering both pre-tax and post-tax options.
- Inclusive Parental Leave: Offering leave for birthing and non-birthing parents, including adoption and foster care.
- Unlimited PTO: Take time off when you need it, with a flexible vacation policy tailored to your needs.
- One Coactive: Time together focused on team building, collaborating, a hackathon, and many more engaging activities.
- Company-wide holidays: Enjoy scheduled holidays where the entire company takes a break together to rejuvenate.
- Referral program: Earn rewards for referring talented candidates who join our team.
- Meal perks: Enjoy lunches to keep you fueled throughout the workday.
Company HQ
Horace Mann, San Jose, CA
Leadership
Cody Coleman
(Co-Founder & CEO)Previously served as a Founding Member for MLCommons, Founding Partner for MLPerf, and as an Intern for Facebook.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Coactive