Senior Product Marketing Manager, Canva
Developers
$149-230k
Plus equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$149-230k
Plus equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You possess 6+ years of product marketing or related experience, with a strong preference for candidates who have marketed to a developer audience and in B2B PMM strategy
- You have demonstrated success in developing and executing GTM strategies for developer platforms, tools, or ecosystems
- Your exceptional communication skills allow you to translate technical features into benefits for a technical audience
- You possess the ability to build strong cross-functional relationships with stakeholders
- You demonstrate the ability to understand and identify trends in the market, our competitors, and our developer audience across multiple segments. You share these insights broadly with all key stakeholders and use them to mold the product, messaging, and GTM strategy
- As Canva is a fast-growing and paced workplace, you are someone who can juggle multiple projects at once and have strong prioritization skills
- You embody a growth mindset and are eager to learn and grow every day. Given that Canva is growing 130% YoY, you're aware that you'll be growing and trying new things every day
- You're someone who loves solving customer problems or needs with products and enjoys working closely with product teams to build and launch world-class products
What the job involves
- Developer-Centric Go-to-Market Strategy: Craft a GTM strategy tailored to growing our developer audience, and adoption of Canva’s APIs, SDKs, and developer tools. This includes conducting research to deeply understand the developer persona across startups, independent software vendors and enterprise customers, and map out their challenges, and desired workflows, to inform our product positioning and messaging
- Go-to-Market Execution: Implement and optimize the GTM plan, collaborating with our Product, DevRel, Design, and Marketing teams to facilitate the launch of new developer-centric features, tools, programs, and events across various channels, including our annual flagship developer event, Canva Extend
- Positioning and Messaging: Craft compelling product narratives and value propositions for our developer offerings, collaborating closely with cross-functional teams to ensure our messaging aligns with target audience needs and market trends, and differentiates Canva in the competitive landscape. You will drive messaging consistency across all channels and customer touchpoints, and continually iterate based on developer feedback and market research
- Voice of the Developer: Ensure that developer insights/feedback collected via marketing & GTM channels, are communicated internally and used to inform & optimize our developer growth strategies, and influence our developer product roadmap
- Developer awareness and adoption: Collaborate cross-functionally to map and instrument the developer marketing funnel. Drive the awareness, adoption, and engagement of Canva's developer tools, utilizing onboarding and retention initiatives to enhance the developer journey
- Market & Competitive Research: Source and analyze market and competitive insights as they relate to developers across different segments such as startups or enterprise developers, and translate these insights into actionable workstreams for the ecosystem team
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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