Content Marketing Lead, Spring Health
$127.4-165.7k
+ Stock Options
Personalised mental healthcare
Job no longer available
Personalised mental healthcare
1001+ employees
Job no longer available
$127.4-165.7k
+ Stock Options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- Proven experience in content marketing, preferably with a focus on B2B and full-funnel strategies
- Strong ability to produce content for digital, web, and event-based platforms, ensuring that content supports both awareness and conversion goals
- Experience optimizing content for websites, landing pages, and SEO
- Hands-on experience with creating content that supports lead generation, nurturing, and sales enablement efforts
- Strong writing, editing, and storytelling skills.Familiarity with content management systems (CMS), email marketing tools, and analytics platforms like Google Analytics, HubSpot, and Ahrefs
- Ability to work cross-functionally and manage multiple projects independently in a fast-paced environment
What the job involves
- We are seeking a Lead Content Marketer to own and execute our content strategy for B2B audiences, with a focus on enabling and scaling our full-funnel marketing efforts
- This role will drive the creation and distribution of content across digital channels, the web, and events.
- As a senior individual contributor, you’ll be responsible for creating impactful, conversion-focused content that supports marketing initiatives throughout the buyer’s journey
- Ull-Funnel Content Development: Execute a content strategy developed with the Associate Director of Content that supports all stages of the marketing funnel—from awareness to decision-making—across digital, web, and events
- Digital Campaign Execution: Create and manage content that fuels digital marketing efforts, including paid ads, email campaigns, social media, and web copy, ensuring alignment with demand generation and lead nurturing goals
- Web Content Management: Optimize and scale web content to enhance user experience, increase engagement, and drive conversions
- Collaborate with design and development teams to ensure content is effectively integrated across our website and landing pages
- Event Content Strategy and Production: Develop content that supports live and virtual events, including webinars, conferences, and industry panels
- Create compelling event assets such as presentation decks, speaker guides, and follow-up materials that align with event objectives and drive post-event engagement
- Cross-Channel Collaboration: Work closely with the broader marketing team, including digital, product, and event marketers, to ensure cohesive messaging and content strategies across channels
- SEO and Analytics: Leverage SEO best practices to optimize content and use data analytics to measure performance, making data-driven adjustments to enhance content effectiveness and funnel progression
- Sales Enablement Support: Collaborate with sales teams to produce content that supports different stages of the sales funnel, from top-of-funnel awareness pieces to mid- and bottom-of-funnel case studies, one-pagers, and client presentations.
- Scaling Content Production: Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs
- Timely completion of projects against SLA’sCustomer/Member satisfaction via survey responsesMeeting or exceeding engagement metrics set by channel owners (eg. Social, Email)Internal stakeholder satisfaction with work product conducted via surveys
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 66 more jobs at Spring Health