Senior Paid Social Media Buyer, PetLabCo.
£50-80k
OTE
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
£50-80k
OTE
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- You’re extremely analytical with the ability to quickly detect patterns in data…
- You’re deeply experienced in the nuances of direct response video ads…
- You have a knack for collaborating with creative teams to get the video ads just right…
- You know how to synergize ads with congruent landing pages to maximize CVR and AOV…
- You’re completely addicted to crushing it in paid social and can’t get enough of it…
- We’re not just looking for any media buyer, we’re looking for someone who is a true direct response performance marketer who happens to specialize in video ads… someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalizing on the most promising opportunities
- 3 – 5 Years in DTC Paid Social – Managing $1M+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest
- Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion
- Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
- Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
- Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
- Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success
- Exceptional Communicator – A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
What the job involves
- You’re not only fantastic at the technical of paid social, but also great at direct response performance e-commerce marketing – meaning, you can identify the biggest audience opportunities and quickly capitalize on them by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and maximize the opportunity by collaborating with the CRO team to create and optimize the necessary web conversion funnels
- Hello, my name is Jesper Mansson, Head of Paid Media at PetLab Co., and I need your help
- We started PetLab Co in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives
- Since then, we’ve become the fastest growing pet health brand in the U.S. , thanks in part to our rigorous approach to customer acquisition and conversion and our focus on building a robust subscription business
- And that’s where you come in
- We’ve built a highly efficient team of 4 paid social media buyers who, thanks to the help of some sophisticated automation, do the work of a team of 8
- However, despite the automation, we find ourselves in need of extra media buying muscle to capitalize on all the promising opportunities across Facebook, Instagram, TikTok, Snap and Pinterest
- What’s most exciting about this is the scale – once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of $1,500,000 - $2,000,000 a month in spend
- But that requires strategy, planning, execution and extreme discipline and organization
- You’re much more a P&L owner than you are a media buyer… and that should be something that energizes you
- Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
- Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
- Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
- Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc
- Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
- You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it
- 25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy
- 25% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalize on, new buying/optimization strategies to test, etc
- 25% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimizing, and troubleshooting your campaigns / ad sets / ads / experiments
- 25% on Creative – Summarizing performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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