Senior Paid Social Media Buyer, Petlab
£50-80k
OTE
Mid and Senior level
Remote from UK
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Open for applications
£50-80k
OTE
Mid and Senior level
Remote from UK
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- You’re extremely analytical with the ability to quickly detect patterns in data…
- You’re deeply experienced in the nuances of direct response video ads…
- You have a knack for collaborating with creative teams to get the video ads just right…
- You know how to synergize ads with congruent landing pages to maximize CVR and AOV…
- You’re completely addicted to crushing it in paid social and can’t get enough of it…
- We’re not just looking for any media buyer, we’re looking for someone who is a true direct response performance marketer who happens to specialize in video ads… someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalizing on the most promising opportunities
- 3 – 5 Years in DTC Paid Social – Managing $1M+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest
- Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion
- Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
- Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
- Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
- Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success
- Exceptional Communicator – A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
What the job involves
- You’re not only fantastic at the technical of paid social, but also great at direct response performance e-commerce marketing – meaning, you can identify the biggest audience opportunities and quickly capitalize on them by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and maximize the opportunity by collaborating with the CRO team to create and optimize the necessary web conversion funnels
- Hello, my name is Jesper Mansson, Head of Paid Media at PetLab Co., and I need your help
- We started PetLab Co in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives
- Since then, we’ve become the fastest growing pet health brand in the U.S. , thanks in part to our rigorous approach to customer acquisition and conversion and our focus on building a robust subscription business
- And that’s where you come in
- We’ve built a highly efficient team of 4 paid social media buyers who, thanks to the help of some sophisticated automation, do the work of a team of 8
- However, despite the automation, we find ourselves in need of extra media buying muscle to capitalize on all the promising opportunities across Facebook, Instagram, TikTok, Snap and Pinterest
- What’s most exciting about this is the scale – once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of $1,500,000 - $2,000,000 a month in spend
- But that requires strategy, planning, execution and extreme discipline and organization
- You’re much more a P&L owner than you are a media buyer… and that should be something that energizes you
- Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
- Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
- Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
- Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc
- Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
- You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it
- 25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy
- 25% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalize on, new buying/optimization strategies to test, etc
- 25% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimizing, and troubleshooting your campaigns / ad sets / ads / experiments
- 25% on Creative – Summarizing performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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