Marketing Lead, Fi

• Operator’s mindset: Experience in marketing strategy, product operations, or business operations within a high‑growth consumer company
• Strategic executor: Ability to translate ideas into actionable plans, pilots, and scalable programs
• Data fluency: Skilled at partnering with analytics teams to design frameworks that track and validate performance
• Cross‑functional influence: Able to align and mobilize teams to deliver results
• Growth orientation: Constantly scanning for new levers to drive acquisition, retention, and lifetime value
• Bias for action: Operates with urgency, resourcefulness, and a solution‑oriented mindset

Desirable

• We’re looking for a Marketing Lead to bring structure, strategy, and execution to our most important marketing initiatives
• You’ll sit at the center of our marketing org, connecting Growth, Social, Partnerships, Field, Product and Data — ensuring the highest‑impact ideas get built, shipped, and scaled
• This is a high‑visibility role where you’ll turn opportunity into results and keep the entire marketing engine running at its best
• Turn ideas into growth: Launch new initiatives across community, product, and field that create measurable business impact
• Advance proven initiatives: Take existing programs, refine execution, and scale them into consistent, repeatable growth levers
• Operate with a strategic lens: Apply a business‑ and data‑driven approach to ensure we’re focused on the highest‑impact opportunities
• Leverage data for decision‑making: Collaborate with the data team to build dashboards and reporting that guide priorities and track results
• Prioritize high‑ROI programs: Partner with Field and Partnerships to identify what’s working, scale it, and reallocate resources away from what’s not
• Enable high‑level execution: Build the operational structure, processes, and alignment needed to transform strategic initiatives into market‑shaping outcomes