Senior Marketing Operations Manager, UpKeep

• You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale
• If you’re a martech expert that is looking to be a key pillar of our marketing team, please reach out!
• Bachelor's degree in marketing or business administration, or related field
• 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation
• Building, adjusting, and maintaining demand generation and attribution models
• Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data
• Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach
• Strong knowledge with Salesforce reporting
• Strong ability to provide deliverables while navigating ambiguity
• Experience at a growth stage SaaS company preferred
• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance
• Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs

Desirable

• The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models
• This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale
• Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results
• Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization
• Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points
• Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)
• Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team
• Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution
• Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc. Develop and document data capture process and enable marketers to ensure data collection and standardization
• Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools
• Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes