Product Marketing Associate, Pomelo Care

• We are seeking a driven and creative Product Marketing Associate to join our dynamic marketing team
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1-3 years of experience in a marketing role, preferably in product marketing, content marketing, or product management within a B2B digital health, SaaS, or technology company
• Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts
• Strong organizational and project management skills, with the ability to manage multiple projects in a fast-paced environment
• A collaborative, team-oriented mindset with a proven ability to work effectively with cross-functional teams

Desirable

• In this role, you will be at the heart of our go-to-market strategy, helping to shape how we introduce our products to the world and drive their adoption
• You will work at the intersection of Product, Sales, and Marketing to translate product features into compelling value propositions that resonate with our target audience
• This role would report directly to the Director of Product Marketing, supporting the growth of B2B marketing at Pomelo Care. This is an opportunity to have direct ownership of driving growth in our Medicaid market
• Messaging & Positioning: Collaborate with the Director to develop and refine product messaging that clearly articulates our value proposition and differentiates us from the competition
• Sales Enablement: Create and maintain essential sales tools and collateral, including pitch decks, product datasheets, battle cards, case studies, and demo scripts to empower our sales team to win
• Market Intelligence: Conduct competitive analysis and market research to understand industry trends, customer needs, and the competitive landscape, sharing key insights with the Product and Marketing teams
• Content Creation: Partner with the demand generation and event teams to create compelling marketing assets—such as blog posts, webinars, and customer stories—that drive awareness and lead generation