Content Associate, GOAT
$64-80k
Marketplace for authentic streetwear
Posted today
Marketplace for authentic streetwear
501-1000 employees
Posted today
$64-80k
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
Role
Who you are
- The ideal candidate is highly tapped into the contemporary editorial landscape, a motivated self-learner, deadline-oriented, collaborative and strategic, with experience using digital media to create exciting and cohesive narratives across a variety of channels
- They will immerse themselves in many aspects of content creation, from helping conceptualize story angles and organizing productions to preparing features for publication in the GOAT CMS
- Minimum 2 years of experience in digital media, social media, communications or marketing at a publication, in-house or equivalent experience
- Strong project management skills, with the ability to manage multiple time-sensitive projects under tight deadlines
- An individual who understands culture and is constantly seeking what’s new in fashion, technology and social media
- A positive attitude and lack of ego are a must. We support team collaboration, idea sharing and mentorship. We work hard to do good work together
- Excellent oral and written English communication skills
- As needed, write and edit copy adhering to GOAT’s tone of voice, copy style and conventions
- As needed, assist on photoshoots, obtain artist approvals, and draft call sheets, shoot logistics and release forms
What the job involves
- GOAT is looking for a passionate and detail-oriented Content Associate to support our content and brand marketing efforts
- Responsibilities include working with the Content team to assist with the production of GOAT’s digital editorial content through story ideation, creative outreach, image research and licensing, photoshoot production, and liaising with talent and contributors
- Work with the Content team to build strategic content initiatives based on campaigns, seasonal moments and cultural movements
- Manage and adhere to a strict editorial content calendar across all GOAT channels (Editorial, Social, GOAT.com, Styles Tab, App Merchandise Feed etc.)
- Research imagery for editorial features, obtaining licenses or approval from copyright holders
- Leverage your existing talent network to create new storytelling opportunities with creatives, musicians, artists, designers etc. Continue to build and manage a global talent network of creatives, photographers, writers, stylists etc
- Arrange asset creation, delivery and revisions with contributors for interviews, photoshoots, profiles etc
- Liaise with internal stakeholders across teams for approval on copy, imagery and merchandising
- Work cross-functionally with Design, Social/EIM, Merchandising and Growth to ensure full alignment of all marketing efforts
- Ideate editorial features for digital and print, with a focus on fashion, sneakers, culture, design and art-centric topics
- Create and articulate concepts in the form of visual decks shared cross-functionally amongst team members
Our take
GOAT is a resale marketplace with a focus on sneakers, that pioneered the ship-to-verify model. GOAT customers can be sure that their sneakers are authentic, which is especially important for the highly-sought after items that populate GOAT's website and mobile app.
The company has attempted to gain an edge over competitors, such as StockX, by beginning to authenticate items using Nvidia's deep-learning algorithms. Strategic acquisitions of the physical retailer Flight Club and streetwear marketplace Grailed have contributed to GOAT's expansion into brick-and-mortal sales, and online diversification, respectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.6m
Company benefits
- Work from home opportunities
Company HQ
Jefferson Park, Los Angeles, CA
Articles
Leadership
Eddy Lu
(CEO)Graduated from University of California, Berkeley. A serial entrepreneur, originally working as a consultant at Deloitte.
Daishin Sugano
(CPO)Graduated from University of California, Berkeley. A serial entrepreneur who joined Y Combinator with GrubWithUs.
Salary benchmarks
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