Marketing Research, Strategy & Measurement Lead, DevRev

• Bachelor's degree in Marketing, Business, Data Science, Analytics, or related field
• 10+ years of experience in marketing analytics and strategy roles
• Outstanding written and verbal communication skills
• Demonstrated comfort with ambiguity, requiring self-directed decision making
• Proven track record of leading data-driven marketing initiatives
• Experience with B2B SaaS marketing analytics
• Strong background in competitive analysis and market research
• Excellence in cross-functional team leadership
• Advanced proficiency in analytics tools and data visualization

Desirable

• We're seeking a Marketing Research, Measurement, and Strategy Lead to drive data-informed marketing decisions and strategic growth initiatives
• This role will lead our marketing research efforts, combining deep analytical expertise with strategic thinking to shape DevRev's market position and growth trajectory
• It will be a critical leadership role that will help build our growing marketing organization, establishing our marketing research function, working cross-functionally with other senior leaders, and providing coaching, mentorship, and guidance to other, more junior marketers
• Competitive Intelligence: Lead comprehensive competitive research to stay ahead of marketplace dynamics and trends
• Campaign Strategy: Inform data-backed marketing briefs based on marketplace insights and business/user needs
• Impact Measurement: Create frameworks for measuring strategic marketing initiative ROI
• Customer Insight: Analyze and understand both buyer and end-user needs to identify growth opportunities, and champion the voice of the user across the company
• Persona Development: Develop detailed B2B user and buyer personas based on user needs and feedback
• Cross-functional Leadership: Deliver contextually relevant insights across marketing and other departments, working collaboratively with sales, customer experience, finance, product, and engineering
• Product Analytics: Analyze product usage data to map behaviors to user needs and attitudes, and track performance metrics and KPIs to influence product development
• Resource Development: Drive decisions around vendors, software
• Team Leadership: Mentor and help lead a global team, providing strategic focus and clarity within the marketing organization