Commercial Analyst, Freddie's Flowers
Office located in Battersea
Flower delivery service
Job no longer available
Flower delivery service
101-200 employees
Job no longer available
Office located in Battersea
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- 2 to 4 years experience of commercial/financial analysis and ability to translate the numbers into the 'now what?
- Proactive and inquisitive personalities who enjoy working with numbers
- Highly numerate/analytically minded, with strong ability to interpret and manipulate data into meaningful business conclusions and actions
- Excellent strategic thinking skills, ability to breakdown complex issues and translate them into actions resulting in commercial growth
- Strong interpersonal and influencing skills and ability to provide guidance and input at all levels of an organisation
- Excellent ability to work collaboratively in cross departmental/functional teams
What the job involves
- As a Commercial Analyst you will report to the Head of Commercial and be responsible for supporting the team in achieving Freddie’s Flowers commercial objectives
- This is a commercially focused and strategic role - you will be responsible for insightful reporting, robust forecast management, as well as working cross-departmentally to ensure effective decision making
- Data is key to the successful running of our business, to understand how our customers are behaving and to react quickly to any trends and you will be the regular touchpoint for the majority of the company to understand what our data is saying and what we should do
- You need to be diligent with strong attention to detail to hold the business to account to ensure the integrity of our reporting, forecasting and analysis
- As well as presenting strong people skills and empathy to help communicate plans and volume forecasts to Operational teams
- Own the creation of the demand forecast for the business & explain what is going on as we track against it. Champion the use of the latest forecasting ideas and processes to speed up and improve the accuracy of our forecasting. Ensuring that forecasting is an active process that drives real business value and insight
- Drive Commercial business initiatives forwards, working cross-functionally to ensure momentum. Support with business casing and collation of insight to inform projects and changes
- Track and generate insights on all KPIs across acquisition, leavers, order rate, order value, and gifting behaviours, with particular focus on our German business to ensure it has the same level of focus as the UK
- Own volume and value reporting to the business, consolidating existing reporting to create a robust, single source of truth to drive daily monitoring of performance across both our Subscription and new Gifting activity
- Provide concise, actionable analysis on in-quarter trading performance and trends that allows us to take positive action quickly and ensures that our business continues to grow
- Monitor competitor performance and changes particularly as Freddie’s expands further into the gifting market, as part of this continually review our pricing strategy to ensure we remain competitive
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5m
EARLY VC
Total funding: $65m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
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