Director of Demand Generation, Greenhouse Software
$153-205k
Applicant tracking software and hiring platform
Be an early applicant
Applicant tracking software and hiring platform
501-1000 employees
Be an early applicant
$153-205k
501-1000 employees
Company mission
To help every company become great at hiring.
Role
Who you are
- A data-driven operator – you are deeply comfortable with forecasting, optimizing a multi-million dollar budget, and using pipeline data to make real-time investment decisions
- An funnel architect – you excel at designing multi-channel, segmented strategies for large-account targets and complex B2B SaaS sales cycles
- A strategic partner & storyteller – you build strong alignment with Sales and can clearly articulate complex strategies and results to executive audiences
- A dedicated mentor – you have demonstrated success building, leading, and coaching high-performing teams of specialists and managers
- 7-9+ years of progressive experience in B2B Demand Generation or Growth Marketing within a B2B SaaS company
- At least 3+ years in a leadership role managing direct reports and owning pipeline/revenue targets
- SaaS Funnel Expertise: Proven ability to design and optimize a full-funnel marketing strategy at a B2B SaaS company with experience marketing to both Enterprise and Mid-Market segments
- Data & Forecasting Acumen: Advanced analytical skills in pipeline modeling and forecasting, with a history of leveraging data to drive real-time budget reallocation and informed investment decisions
- MarTech Master: Expert-level proficiency in Marketo and Salesforce, including advanced knowledge of campaign flows, attribution, lead scoring, and reporting. Experience with financial management tools like Allocadia and Coupa is essential
- Technical Familiarity: Strong understanding of web analytics (GA4, GTM), A/B testing platforms, and SEO concepts, enabling effective partnership with the Website/CRO team
- Strategic Team Builder: Demonstrated success building, leading, and mentoring a team of individual contributors and/or managers
- Communication & Presence: Excellent ability to articulate complex marketing strategies and performance results clearly and persuasively to both your team and executive audiences
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- As the Director of Demand Generation, you will be the engine responsible for fueling predictable, efficient revenue growth for Greenhouse
- Reporting directly to the VP of Growth Marketing, you will own the strategy, orchestration, and performance of our demand funnel across all acquisition channels
- This is a highly strategic and analytical leadership role
- You will be accountable for achieving the marketing-sourced pipeline and revenue targets across three key segments: Enterprise, Mid-Market, and SMB
- You will lead a high-performing team of specialists (Paid Media, Email/Lifecycle, and Website/CRO) and partner closely with Sales, Revenue Operations, and Finance to ensure full-funnel alignment and predictable outcomes
- We are looking for a strategic leader, an experienced performance marketer, a data geek, and a collaborative teammate who is passionate about maximizing marketing ROI and building a world-class B2B demand engine
- Own the Global Demand Strategy: Design, build, and relentlessly optimize a holistic B2B demand generation strategy across paid channels, search, ABM, directories, content syndication, email, and webinars to meet marketing-sourced pipeline and revenue goals
- Drive Strategic Segmentation: Develop and execute multi-channel campaign strategies tailored to specific ICPs and personas within our Enterprise, Mid-Market, and SMB segments. This includes designing and implementing experiments to optimize channel efficacy and budget allocation across segments
- Full-Funnel Accountability: Establish, monitor, and report on KPIs from MQL to Opportunity (MQL → SQL → Opp), actively identifying and eliminating friction points to maximize funnel velocity and volume
- Competitive Campaigns: Lead the strategy and execution for competitive "takeout" campaigns, orchestrating coordinated, multi-channel messaging across paid and organic channels in partnership with Product Marketing
- Lead a High-Performing Team: Manage, mentor, and coach a growing team of specialists, including the Managers for Paid Media/Performance Marketing, Email/Lifecycle Marketing, and the Website/CRO Channel owner
- Cross-Functional Partnership: Act as the primary strategic partner to Sales, establishing and rigorously maintaining Service Level Agreements (SLAs) and managing the critical feedback loop between Marketing investment and Sales outcomes
- Agency & Vendor Management: Serve as the primary point of contact for external agencies and key platform vendors, owning relationships, strategy guidance, and contract renewals for the core Demand Gen tech stack
- Budget & Forecasting Ownership: Own the multi-million dollar Demand Generation budget, including monthly allocation in Allocadia, submitting PO/change requests (Coupa), managing invoices, and EOM actuals reconciliation
- Pipeline & Modeling Expert: Own inbound forecasting for 2026 forward and partner closely with Finance and Revenue Operations to build sophisticated, bottom-up pipeline models and reporting frameworks
- Executive Reporting: Lead the regular reporting cadence for DG performance, pacing, and ROI, communicating strategy, performance results, and investment proposals to senior leadership and the executive team
- Additional projects and responsibilities as business needs require
Application process
- The anticipated closing date for this role is December 15, 2025
- This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making
Our take
Quality candidates are in demand and have options. It's not easy for companies to make the perfect hire. They face recruitment challenges. Firstly, they have to find the right people to interview. And secondly, they have to demonstrate that they have the right job for them.
Greenhouse is a hiring software company that helps companies optimize their recruitment and become great at it. With over 7,500 customers, the company supports some of the world's most successful companies such as Buzzfeed, Booking.com, HubSpot, and J.D. Power.
In January 2021, TPG Growth acquired a majority stake in Greenhouse with an investment of approximately $500M to support their commitment to improve diversity and reduce inequality in the hiring process.
Since the acquisition, Greenhouse has experienced significant growth, increasing revenues from $86.4M in 2021 to $266.3M in 2024. Its fair to say, the company is seeing great success and it doesn't seem to be slowing down anytime soon.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2018
$50m
SERIES D
Aug 2015
$35m
SERIES C
Total funding: $111.5m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Daniel Chait
(CEO)With a background in Software Engineering, they co-founded Business Velocity and Lab49, where they worked for almost 10 years. In January 2012, they co-founded Greenhouse Software.
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