Senior Director of Demand Generation, Datasite
Americas
$170-297.2k
More information about location
Virtual data rooms for M&A dealmaking
Job no longer available
Virtual data rooms for M&A dealmaking
1001+ employees
Job no longer available
$170-297.2k
More information about location
1001+ employees
Company mission
To empower the dealmaking community to work smarter and faster.
Role
Who you are
- This role requires a strategic thinker and planner with a proven track record of developing and implementing innovative marketing programs that deliver measurable results
- 12+ years of experience in B2B demand generation marketing
- Proven track record of driving pipeline growth and revenue
- Strong understanding of funnel marketing, marketing automation platforms, and CRM systems
- Knowledge of ABM (Account-Based Marketing) strategies, including digital, events, outbound, and out-of-home, as well as ABM platform experience such as 6sense or Demandbase
- Experience with data-driven marketing and analytics
- Excellent communication and presentation skills
- Ability to collaborate effectively with cross-functional teams
- Able to be hands-on and independent when appropriate
Desirable
- Experience in technology or SaaS companies
- Experience in driving demand for B2B financial companies, including mergers and acquisitions
- Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++)
What the job involves
- We are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation and account-based marketing campaigns that drive pipeline growth and revenue for our B2B business
- Team Leadership: Lead a team of marketers responsible for the full funnel of the Datasite Americas business, including ABM, marketing campaigns, and email marketing
- Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives
- Account-Based Marketing: Develop our 1:1, 1:many, and programmatic ABM efforts across top private equity, investment banking, and corporate segments, to land and expand in our most key accounts
- Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
- Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
- Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
- Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
- Budget Management: Manage and allocate marketing budgets effectively to maximize ROI
Our take
As M&A deals continue to increase in both size and frequency, key stakeholders have been actively seeking tools to streamline their work. Datasite emerges as a solution. Having transitioned from its original focus on communications, the company now offers a suite of SaaS products tailored for M&A professionals, serving approximately 75% of the leading legal firms in the field.
Benefiting from its extensive experience in the industry, Datasite has successfully transformed into a more contemporary business entity. And it has also introduced highly acclaimed AI-powered technology to assist in deal preparation, asset marketing, and facilitating buy-side acquisitions.
With significant global expansion and strategic acquisitions, Datasite remains committed to enhancing its platform capabilities. Notably, in March 2023, it unveiled Datasite Cloud, specifically designed to streamline every aspect of the dealmaking process within a unified platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Culture and benefits built around work-life balance
- Extensive resources to support physical and mental health
- Employee assistance program
- Generous retirement plans
- Incentives for referring new colleagues
- Learning, training and mentoring programs
- Cross-functional projects
- Stretch assignments to help you progress
- Receive feedback and earn bonuses from peers & managers
- Employee bonding activities
- ESG and charitable team initiatives
Company HQ
Downtown West, Minneapolis, MN
Leadership
Rusty Wiley
(CEO & President)Before joining Datasite, Rusty held various executive roles at IBM Corporation, most recently, as General Manager, Banking & Financial Markets. Upon joining Datasite in 2014, Rusty led the successful transformation from a communications and print-related business into a global M&A SaaS technology company.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 33 more jobs at Datasite