Lead Product Marketing Manager, Miro
Solutions
$155.2-194k
Offers equity package
2-5 days a week in office
Visual workspace for innovation.
Be an early applicant
Visual workspace for innovation.
1001+ employees
Be an early applicant
$155.2-194k
Offers equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing.
Role
Who you are
- 5+ years of product marketing/generalist marketing experience with proven success in segment-based or solution marketing, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
- T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
- Multi-product or platform experience with enterprise software, particularly in productivity, collaboration, or work management solutions, with demonstrated ability to package complex capabilities into clear customer value propositions
- Specialized expertise coming from or marketing to service providers (professional services firms, consultancies, agencies) or IT/enterprise technology buyers would be a strong plus for this role
What the job involves
- Miro's Product Marketing team shapes how the world thinks about, adopts, and gets value from Miro
- We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go to market approaches, built in partnership across teams at Miro
- Successful Product Marketers at Miro are curious, customer centric, creative problem solvers, operate with end to end ownership of their domain, and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes
- We're seeking an exceptional Lead Product Marketing Manager to join our Solutions PMM function, driving how we package and position Miro's platform and core products for distinct customer segments, personas, or industries
- This role requires a deep understanding of customer-centric marketing and the expertise to translate Miro's capabilities into compelling, differentiated solutions for specific buying groups and market segments
- You'll bridge the gap between Miro's product capabilities and real-world customer needs, developing solution-level strategies that drive adoption, engagement, and revenue growth across key market segments. This role offers significant autonomy to build scalable go-to-market approaches while working directly with senior leadership to expand Miro's market reach and competitive positioning
- Drive deep customer and market understanding through curiosity-driven research, uncovering insights about target personas, buying processes, competitive landscapes, and customer journeys across distinct segments including service providers, IT teams, and industry verticals
- Develop differentiated solution positioning and messaging that packages Miro's platform capabilities into compelling value propositions for specific customer segments, connecting product features to business outcomes that resonate with distinct buying groups
- Build comprehensive segment-specific go-to-market strategies with an end-to-end perspective, optimizing messaging and positioning throughout the full customer journey from awareness through retention while driving system-wide impact across marketing, sales, and customer success
- Drive solution marketing campaigns and sales enablement by partnering with cross-functional teams to execute full-funnel marketing campaigns, create targeted sales plays, and develop compelling case studies that demonstrate ROI for specific customer segments
- Influence cross-functional alignment without formal authority, driving decisions across product, sales, marketing, and customer success teams through data-driven insights and compelling storytelling that connects solutions to business outcomes
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 35 million users and is trusted by enterprises such as VMware, Zendesk and Frog. As part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company benefits
- Excellent Medical, Dental + Vision health benefits
- 401k matching + Stock options
- Free lunches + Office snacks
- Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
- Distributed team across offices globally
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(CEO)Prior to Miro, they founded Vitamin Group specialising in digital technologies and multimedia projects.
Oleg Shardin
(Board Member)They have a Master's degree in Strategic Management. They founded the Vitamin Group in 2005 prior to founding Miro. Initially served as COO for Miro.
Salary benchmarks
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