Demand Generation Manager, Flock Safety

• 3+ years of proven experience in demand generation, particularly in managing integrated marketing campaigns that drive awareness and pipeline growth
• Strong skills in content syndication and understand how to maximize the reach and impact of content across various channels
• Excellent cross-functional collaboration abilities, with a track record of working effectively with sales, product marketing, marketing ops, content marketing, email marketing, and performance marketing teams
• A creative and analytical mindset, you are constantly coming up with new ideas, and have the ability to test, implement, and measure their success
• Strong communication skills that enable you to form strong partnerships across teams and disciplines
• Creative problem-solving abilities and a results-oriented mindset
• A self-starter mentality, who thrives in fast-paced environments, you're comfortable taking the initiative and forging new paths

Desirable

• Reporting to the Director of Marketing, this role will manage and own the demand generation strategy for the community safety vertical
• Executing end-to-end marketing campaigns to increase awareness, and drive pipeline and revenue growth
• We're looking for candidates with a strong record of driving demand through a variety of strategies and tactics, including integrated campaigns, partnerships, content syndication, emails, webinars, and more
• You will work across the marketing and revenue organization, partnering with sales, product marketing, content, email marketing, and marketing ops
• This person should be a self starter, well-organized, a great communicator and listener, with the ability to keep our customer's perspective at the forefront of all strategic marketing initiatives
• Develop and oversee end-to-end integrated marketing campaigns specifically tailored to our community safety audience
• Your expertise will drive these campaigns from initial concept to execution, ensuring they resonate with our target market
• Experiment with and manage a diverse range of demand generation efforts, including lead buys, sponsored newsletters, webinars, content syndication, and more
• Your creative approach to distribution will increase our reach and drive more pipeline
• Work in tandem with our brand and content teams to find and develop new methods of content distribution, enhancing the visibility and engagement of our material
• Ensure accurate tracking and reporting of marketing campaigns
• Your analytical skills will translate data into actionable insights, driving continuous improvement and learning
• Engage with multiple partners on our marketing and revenue teams, including the events team, product marketing, public relations, email marketing, performance marketing, and content team
• Your role is pivotal in aligning and coordinating these teams for integrated campaigns
• Utilize your creative abilities to craft compelling emails, landing pages, ad copy, and marketing content that speaks directly to our audience
• Collaborate closely with sales and revenue teams to target specific accounts, personas, and contacts, ensuring that our marketing efforts are finely tuned to our market's needs
• Deeply understand Flock Safety's products and the customer journey within the community safety vertical, becoming an advocate and expert in our offerings
• The First 30 Days
• At the end of 30 days, you understand the current state of demand generation for the community safety vertical and have taken ownership of demand gen activities
• Conduct an in-depth review of current demand generation marketing programs and campaign performance for the community safety vertical
• Meet with stakeholders to understand current pain points, consolidate findings, and review with the team
• Ownership over current demand gen campaigns for Q1
• Review the current community safety nurture campaigns and update a nurture series
• Create your initial demand gen strategy outline and review for feedback
• The First 60 Days
• At the end of 60 Days, you should be executing on your demand gen strategy and starting to see metrics moving in a positive direction
• Execute on your proposed demand generation strategy
• You've refreshed the email copy for our email nurtures
• Your first integrated campaign is generating pipeline
• Own the community safety referral program process and develop scaling strategies
• 90 Days & Beyond
• At the end of 90 Days, you are executing on your demand gen strategy for community safety, implementing improvements, and seeing tangible results
• Create a demand gen roadmap for the next 3 to 6 months, outlining potential market opportunities and challenges
• Hit quarterly marketing pipeline targets, and ensure your campaigns are consistently generating pipeline
• Develop and implement a reporting dashboard that tracks KPIs, trends, and insights that are shareable with cross-functional partners
• Continuously monitor and analyze the impact of your campaigns on the pipeline
• Hold regular meetings with stakeholders to report on progress, discuss campaign performance, and gather feedback

• We want our interview process to be a true reflection of our culture: transparent and collaborative
• Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way
• Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are
• The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock
• This is your chance to really nerd out with someone in your field
• The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job
• Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans
• Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day
• The Panel: Learn more about the team, responsibilities, and workflows
• You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values
• Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners
• The Executive Review: A chance to meet an executive and view Flock from a different lens
• Be prepared to ask well-thought-out questions about the company, culture, and more