Contributor Marketing Manager, Red Ventures
Lonely Planet
$70-110k
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$70-110k
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- A thorough understanding of best-in-class creative and creators, social video, photo and copy is a must, along with an awareness of brand strategy and voice across both editorial and sponsored content
- This is an exciting opportunity for travel enthusiasts to make a big impact on an industry leader and introduce it to new audiences, one insightful video at a time
- 3-5+ years of social media and/or influencer management experience with an emphasis on concepting and editing short-form video across Instagram Reels, TikTok and/or YouTube Shorts
- A strong rolodex of industry contacts and the knowledge of client management
- A portfolio showcasing past work
- Experience building, managing and growing a creative contributor network
- Deep and applied knowledge of social industries and trends within the travel industry
- Thrives working in a collaborative, autonomous and agile environment
What the job involves
- The Social Contributor Manager brings community-building experience and enthusiasm for travel to this dynamic role, which focuses on identifying, casting, commissioning and collaborating with creators on social-first video content for Lonely Planet’s channels.
- Identify, curate and source travel contributors, creators and influencers to create impactful storytelling moments around Lonely Planet products across print, digital and experiential business lines
- Create social-first content, particularly short-form video, for Lonely Planet’s channels; comfortable managing and maintaining daily publishing across social
- Work with Social Media Director and social team to ideate, develop and maintain social-first franchises that deliver against channel-specific KPIs and ladder up to overall brand strategy
- Build out and manage scalable social contributor network across global destinations
- Develop creative briefs and coach creators toward ideal content for Lonely Planet
- Own and manage contributor marketing budget; negotiate terms of collaboration and establish contracts for partnership, alongside production manager
- Work cross functionally with editorial and sponsored content teams to identify talent for content creation opportunities
- Script and edit commissioned content, ensuring brand tone, voice and personality are consistent and elevated
- Manage content timelines; review contributor content to align with brand standards, mission and values
- Collaborate with Lonely Planet’s video team to scale and repackage content from other brand channels with an eye for social
- Evangelize Lonely Planet in the creator marketplace
- Identify relevant social and travel industry trends for in-the-moment content creation opportunities
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
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