Senior Director of Product Marketing, Kira Learning

• The ideal candidate is someone who has a track record of leading go-to market launches, integrated campaigns and can balance ambitious business results with a focus on our user’s needs
• 12+ years of experience in product marketing roles, preferably in consumer technology with a consistent record of developing and implementing successful product marketing programs
• Excellent written and verbal communication skills, with the ability to create compelling narratives and drive alignment across the organization. Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns
• Analytical and results oriented, with the skills to plan, prioritize and guide cross-functional teams from conception through executions of multiple simultaneous projects. A passion for CS education and Kira’s vision and mission
• Strong verbal and written communication skills; you can patiently, professionally and effectively communicate with a diverse and multicultural group of peers across time zones and continents
• Nimble and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment
• A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
• You believe feedback is a gift. You can thoughtfully share feedback to others as needed, and you can receive feedback and grow from it
• Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
• Strong proficiency in Google Workspace programs, Microsoft Office Suite

• We are looking for a strong Senior Director of Product Marketing to build out and own the go-to-market strategy and execution for all Kira Learning products
• As our first hire dedicated to product marketing, you’ll use both qualitative and quantitative insights about our users and turn them into comprehensive marketing initiatives that focus on driving user acquisition, engagement and retention
• You’ll be responsible for building out different user journeys, value propositions and creating narratives that resonate with both students and teachers alike
• You’ll partner with multiple business stakeholders to drive alignment on overall product strategy and marketing programs
• Own the overall strategy for the product marketing function in order to increase market awareness, engagement with users, and ultimately, ARR growth
• Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership
• Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies
• Conduct consumer research and competitive analysis to inform the value proposition development of new products and features
• Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing
• Continually test and analyze campaign performance and provide actionable insights and recommendations for optimization
• Act as a thought leader and ambassador for Kira Learning. Participate in external customer meetings, speaking engagements, and written assets to deliver thought leadership

Total funding: $22.5m

Kira Learning is an AI-powered platform that allows anyone to teach and learn computer science. The company offers access to a computer science curriculum that covers a wide range of programming languages and technologies, including AI, Cybersecurity, and Web Development. Its versatility and inclusive learning resource empower learners of all experience levels to further develop their skills.