Performance Marketing Manager, Mintlify

• This is a high-agency role for someone who’s excited to test channels, build lightweight data infrastructure, and scale what works
• 3+ years of experience running paid campaigns in a B2B environment, and are excited to stretch into broader ownership of strategy, testing, and reporting
• Strong fluency with Google Ads, SQL, Looker Studio, and building out reports
• Can build a basic attribution pipeline and spot data gaps
• Comfortable being the solo owner of our full paid motion, from roadmap to execution
• Experience running A/B tests on landing pages & defining ICP targeting

Desirable

• You won’t inherit a working system—you’ll help us validate and shape how paid fits into our broader growth strategy. You’ll work directly with our Head of Marketing to create a reliable, measurable engine to diversify our growth levers
• Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc
• Design and run experiments across targeting, messaging, landing pages, and bidding strategies
• Set up (or spec out) our campaign tracking and attribution stack, connecting Google Tag Manager, ad platforms, & Salesforce
• Define and monitor key performance metrics like CAC, ROAS, and lead quality
• Collaborate with design and content to repurpose creative assets and test performance-focused variations
• Build foundational infrastructure for marketing data cleanliness, from URL parameter capture to reporting dashboards