Growth Marketing Manager, Mintlify

• This is a high-agency role for a growth-minded marketer who thrives on experimentation, moves fast with structure, and obsesses over ROI
• 3+ years of experience in B2B growth or demand gen roles, with strong exposure to paid channels
• Fluency with paid platforms (Google Ads, LinkedIn), plus comfort with tools like Salesforce, Looker Studio, or HubSpot
• A test-and-learn mindset—you move quickly, but always with a clear hypothesis and a way to measure impact
• Deep understanding of performance levers like CAC, ROAS, and pipeline contribution, and how to evaluate channels through that lens
• Experience in early-stage, PLG environments

Desirable

• You’ll lead our paid acquisition efforts—but you won’t stop there. We’re looking for someone who’s excited to think more broadly and creatively about growth, including underutilized organic, community, and partnership channels
• You’ll work closely with our Head of Marketing to find scalable, high-ROI ways to attract and convert high-value leads
• Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc
• Design and run experiments to identify the best channels, messages, and formats to attract our ideal customer profiles
• Drive pipeline growth through creative campaigns, including but not limited to paid ads
• Define and monitor key metrics (e.g. CAC, ROAS, lead quality, pipeline contribution), and adjust strategy based on performance
• Collaborate with design and content to repurpose creative assets and test performance-focused variations
• Scope lightweight attribution and reporting needs