Senior Manager of Marketing Operations, Mediaocean
$100-175k
OTE
The mission-critical platform for omnichannel advertising
Be an early applicant
The mission-critical platform for omnichannel advertising
1001+ employees
Be an early applicant
$100-175k
OTE
1001+ employees
Company mission
Mediaocean's mission is to help omnichannel advertisers consolidate their media intelligence, management, and finance into a single platform.
Role
Who you are
- Senior Manager: 2+ years of experience in marketing operations or similar role within AdTech
- Director: 5+ years of experience in marketing operations or similar role within AdTech along with ability to manage content calendar for team
- Proven experience with Salesforce and Marketo administration and integration
- Deep understanding of account-based marketing strategies and best practices
- Extensive experience with LinkedIn advertising and social selling
- Strong analytical skills with the ability to derive insights from complex data sets
- Experience in building and optimizing sales and marketing processes
- Excellent project management and cross-functional collaboration skills
- Thrives in fast-paced environments; excels in startup and international team settings
- Marketo Certified Expert certification (Preferred)
- Salesforce Administrator certification (Preferred)
- Experience with Seller Crowd or similar prospecting tools (Preferred)
- Deep experience with LinkedIn (Preferred)
- Background in AdTech or digital advertising (Preferred)
- Experience working with multiple sales teams or complex sales organizations (Preferred)
What the job involves
- Protected by Mediaocean is seeking a dynamic Senior Manager/Director to drive alignment between our marketing and sales initiatives while orchestrating sophisticated account-based marketing campaigns
- This role will be instrumental in optimizing our marketing technology stack and creating seamless processes between sales and marketing operations, helping us continue to redefine the verification space
- Execute account-based marketing (ABM) strategies targeting high-value brands and agencies within the AdTech ecosystem
- Manage and optimize the integration between Salesforce and Marketo to ensure seamless lead management and accurate reporting
- Design and implement lead scoring models, nurture programs, and attribution tracking across marketing and sales platforms
- Collaborate with sales teams to define and optimize sales stages, processes, and handoff points for both advertiser and publisher focused initiatives
- Create and manage targeted LinkedIn advertising campaigns to reach potential clients and decision-makers in the verification space
- Utilize Seller Crowd and other prospecting tools to identify and engage key accounts
- Develop and maintain sales and marketing analytics dashboards to track campaign performance and ROI
- Define and document clear process workflows between marketing and sales teams
- Monitor and optimize campaign performance across all channels, with a focus on LinkedIn advertising
Our take
Advertising used to be a simple process, with campaign formats existing of TV, print, and out-of-home, but the increased variety of digital devices these days has resulted in a demand for omnichannel advertisement. This is not only complicated due to needing to customize content for CTV, mobile, and other emerging content formats, but also because each campaign must be managed, financed, and analyzed for success.
Mediaocean provides an omnichannel advertisement management platform that facilitates the management of advertisement media buying for any format. In addition to media management, the platform also includes data analysis tools for the optimization of campaign success and a media accounting dashboard for the management of advertisement financing.
Whilst new omnichannel advertisement platforms are appearing regularly, Mediaocean stands out with its end-to-end approach, as opposed to focussing on media buying, accounting, or data analysis like most competitors. Furthermore, whilst users can access Mediaocean's solutions through its unified platform, the company also provides APIs to allow for integrations with other advertising workflows and platforms.
Underscoring this end-to-end approach is Mediaocean's acquisition of Innovid in 2024. This will further expand Mediaocean's reach, as it merges its acquisition with another omnichannel business - Flashtalk - that it purchased in 2021. This portfolio merging will increase the control and choice advertisers have over data and decisions as to where ad spend goes.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2008
$30m
SERIES B
Jul 2007
$10.5m
SERIES A
Total funding: $40.5m
Company benefits
- Wellness and mental health - Workout classes, webinars, discounted gym memberships, healthy snacks, and Headspace subscriptions are combined with an Employee Assistance Program to provide extra support for our team members
- Parental benefits - Mediaocean provides maternity and paternity leave, fertility assistance, bonding leave
- Vacation - Take advantage of global PTO policies, paid holidays, and time off to volunteer and give back to local communities
- Retirement planning - 401K plans, pension plans, and superannuation plans help our global employees prepare for life after MO
- Healthcare - Competitive healthcare and insurance benefits for individuals and families vary by office location and country of residence
- Company culture - Holiday and summer parties, happy hours, weekly breakfasts, trivia nights, book clubs, career circles, and global philanthropy efforts are just some of our cultural programs at Mediaocean
Company values
- Lead with passion -- We operate as leaders at every level to run the business
- Collaborate and communicate -- We connect openly and frequently with transparency and trust
- Foster a learning culture -- We are intellectually curious and embrace a growth mindset
- Innovate for clients -- We are relentless in deploying technology to solve customer and market challenges
- Celebrate wins -- We cherish and acknowledge our success, big and small
- Be data-driven -- We use data to optimize decision-making at all levels, on all projects
- Make an impact -- We are accountable to results, embrace diversity, and aim to build a meaningful legacy
Company HQ
Financial District, New York, NY
Articles
Leadership
Bill Wise
(CEO & Co-Founder)Previously founded Yobi and Click Ventures, and is Chariman at MediaWallah.
Diversity, Equity & Inclusion at Mediaocean
Charlie Alfarah (Associate Director, DEI)
- By the end of 2024, our goal is to increase our companywide representation of women to 42%, and underrepresented minority (URM) employees by 15%.
- Our strategic community partnerships have played a pivotal role in our DEI efforts to foster a welcoming environment within our organization. We have established partnerships with organizations, including She Runs It, Step Up Women’s Network, Breakthrough New York, Blacks in Technology Foundation, Us In Technology, Chicago Scholars, InHerSight, Code First: Girls, and Minds Matter. These partnerships have been instrumental in fostering a sense of community and belonging among participants.
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