Product Marketing Manager, ONE
Wallet
$150-190k
Offers Equity
Ethical personal finance platform
Be an early applicant
Ethical personal finance platform
501-1000 employees
Be an early applicant
$150-190k
Offers Equity
501-1000 employees
Company mission
To help people live healthier financial lives.
Role
Who you are
- 5+ years of experience in lifecycle and/or product marketing, ideally in consumer tech, fintech, or financial services
- Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Strong understanding of audience segmentation, personalization, and behavioral targeting
- Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
- Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
- Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
- Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
- Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found
- A bias for action, a growth mindset, and a deep passion for improving the customer experience
- Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
What the job involves
- We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and drive engagement marketing for the OnePay Wallet
- In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app communications, and more
- You’ll champion a test-and-learn mindset and partner closely with Product and Analytics to scale a best-in-class cardholder experience
- Design and optimize omnichannel lifecycle marketing campaigns
- Drive customer activation, engagement, retention, referrals, and cross-sell efforts
- Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
- Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
- Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
- Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
- Deeply understand the customer journey and identify friction points and opportunities for value reinforcement
- Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
- Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Banks have a poor image and are often perceived to not care about their customers. ONE Finance has the financial well-being of its clients at the heart of what it does. Offering equal access to high-yield savings rates and affordable credit that grows. Its signature feature is the ability to organize money in multiple sub-accounts that ONE calls “Pockets,” whether to pay specific bills or save toward goals. You can also set up shared “Pockets” with partners or friends for joint saving objectives.
ONE is part of a new wave of digital banking apps that have the potential to disrupt traditional legacy systems, driven by European firms such as Triodos in the Netherlands. ONE Finance is clear that it doesn’t use deposits for anything that exploits the Earth's resources or is involved in the arms trade, setting it apart from other recent endeavours from Monzo and Revolut who aren’t so forthcoming about where its funds are invested.
In 2022, ONE was acquired by Hazel, a FinTech company which was launched by Walmart and Ribbit Capital and which also acquired Even Responsible Finance at the same time. The companies have merged under the ONE brand, combining workforces, products and operating budgets, and will benefit from Walmart's support and marketing reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Benefits effective on day one
- Early access to a high potential, high growth fintech
- Generous stock option packages in an early-stage startup
- Remote friendly (anywhere in the US) and office friendly - you pick the schedule
- Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
- 401(k) plan with match
Company HQ
Civic Center, New York, NY
Leadership
Brian Hamilton
(Chief Commercial Officer)Started their career at Wells Fargo Foreign Exchange before leaving after almost 8 years to join Clear2Pay in 2006. They founded Isomer Labs, PushPoint, and Azlo before starting One as CEO in February 2019.
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