Director of Campaign Marketing Operations, Lantern
Speciality care platform
Be an early applicant
Speciality care platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help make excellent affordable care more accessible to everyone.
Role
Who you are
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
- You thrive in a Team Environment. Collaboration is key in innovation and creating change
- Minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution
- Proven leadership experience, with the ability to inspire and develop a high-performing team
- Strong understanding of both print and digital marketing channels, including direct mail, email, social media, and online advertising
- Exceptional project management skills, with the ability to manage multiple priorities in a dynamic environment
- Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams
- Experience in the healthcare industry or a similar highly regulated environment is a plus
What the job involves
- Lantern, a leader in healthcare services, is seeking a strategic and results-driven Director of Campaign Operations to lead our print and digital marketing operations.
- This role will oversee the execution of integrated marketing campaigns, ensuring that our messaging reaches healthcare members effectively and consistently.
- The ideal candidate is a seasoned marketing professional with a deep understanding of campaign management, a passion for operational excellence, and a track record of leading high-performing teams in fast-paced environments
- Campaign Strategy & Execution: Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives and member needs
- Operational Excellence: Oversee the day-to-day operations of both print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with the highest quality standards
- Team Leadership & Development: Manage and mentor a team of marketing operations professionals, fostering a culture of continuous improvement and high performance
- Process Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices
- Data-Driven Decision Making: Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders
- Compliance & Quality Assurance: Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services
Our take
Lantern (formerly Employer Direct Healthcare/EDH) offers specialty healthcare solutions, such as surgery, cancer care, and now infusion therapy, to elf-funded employers and their employees. And it negotiates bundled pricing and coordinated care with vetted medical providers to keep costs down without compromising quality.
It serves over 6M members across hundreds of self-funded plans and about 1,000 employer clients (including multiple Fortune 500 companies and public-sector entities). Alongside this, it's curated a "Network of Excellence" with over 3,000 surgeons and oncologists and over 1,5000 facility partners nationwide.
In 2023, substantial growth capital from Insight Partners verified Lantern as a Unicorn. This investment has helped the firm grow its client base as well as expand its suite of products moving forwards, supporting over 60,000 patients on their care journeys, with nearly 40,000 in just the past two years alone.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2010
$1m
SERIES A
Total funding: $1m
Company benefits
- Paid Vacation
- Health Insurance
- Health Savings Account
- Dental Insurance
- Vision Insurance
- Paid Parental Leave
- Short & Long Term Disability
- Life and AD&D Insurance
- Commuter Spending
- Retirement Savings Plan
Company HQ
City Center District, Dallas, TX
Leadership
John Zutter
(CEO)Previously an Executive Vice President at Santander Consumer USA and J.P. Morgan.
Share this job
View 12 more jobs at Lantern