Director of Campaign Marketing Operations, Employer Direct Healthcare
Healthcare services for businesses
Be an early applicant
Healthcare services for businesses
201-500 employees
Be an early applicant
201-500 employees
Company mission
To democratize access to high-quality specialty care.
Role
Who you are
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
- You thrive in a Team Environment. Collaboration is key in innovation and creating change
- Minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution
- Proven leadership experience, with the ability to inspire and develop a high-performing team
- Strong understanding of both print and digital marketing channels, including direct mail, email, social media, and online advertising
- Exceptional project management skills, with the ability to manage multiple priorities in a dynamic environment
- Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams
- Experience in the healthcare industry or a similar highly regulated environment is a plus
What the job involves
- Lantern, a leader in healthcare services, is seeking a strategic and results-driven Director of Campaign Operations to lead our print and digital marketing operations.
- This role will oversee the execution of integrated marketing campaigns, ensuring that our messaging reaches healthcare members effectively and consistently.
- The ideal candidate is a seasoned marketing professional with a deep understanding of campaign management, a passion for operational excellence, and a track record of leading high-performing teams in fast-paced environments
- Campaign Strategy & Execution: Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives and member needs
- Operational Excellence: Oversee the day-to-day operations of both print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with the highest quality standards
- Team Leadership & Development: Manage and mentor a team of marketing operations professionals, fostering a culture of continuous improvement and high performance
- Process Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices
- Data-Driven Decision Making: Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders
- Compliance & Quality Assurance: Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services
Our take
Employer Direct Healthcare operates within the insurance and healthcare networks of the US to provide healthcare solutions for self-funded employers and their employees. Based in Texas, EDH offers two services - SurgeryPlus and Cancer Care Direct, which both aim to reduce the cost of these typically more expensive cases while maintaining a high standard of care.
Boasting an established footprint, EDH has more than 3 million members, including employees of Fortune 500 companies, as well as more than 3000 surgeons and 500 hospitals and ambulance services under its umbrella. Since founding, it claims to have supported over 43,000 patient journeys, helping to make the process more affordable and straightforward.
In 2023, substantial growth capital from Insight Partners verified Employer Direct Healthcare as a Unicorn. This latest investment will help the firm grow its client base as well as expand its suite of products moving forwards.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2010
$1m
SERIES A
Total funding: $1m
Company benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Company HQ
City Center District, Dallas, TX
Leadership
John Zutter
(CEO (Not Founder))Currently Partner at Dundon Capital Partners. Previously Executive Vice President at Santander Consumer USA and J.P. Morgan.
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