Regional Marketing Manager, GitLab
$75.6-162k
+ Equity Compensation & Employee Stock Purchase Plan + Eligible for incentive pay targeted at up to 100% of the offered base salary
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$75.6-162k
+ Equity Compensation & Employee Stock Purchase Plan + Eligible for incentive pay targeted at up to 100% of the offered base salary
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- Foundational experience in marketing or related go-to-market roles, ideally supporting regional or field programs in partnership with Sales, with a strong interest in growing your career in Regional Marketing
- Proven ability to coordinate integrated campaigns and events that support sales pipeline goals, across both digital and in-person tactics, with strong organizational, project, and program coordination skills and high attention to detail
- Creative mindset with the ability to propose new ideas for territory-specific campaigns and events, test fresh approaches, and help build scalable programs from the ground up
- Data-driven approach to marketing, using performance metrics and insights to track campaign and event performance, measure results, and recommend improvements
- Experience supporting budget management activities such as tracking spend, processing purchase orders, and reconciling invoices for marketing programs
- Excellent communication and writing skills, including clearly communicating updates, coordinating with stakeholders, and creating or updating simple content, decks, and talking points
- Comfort working in an all-remote, asynchronous environment as a self-directed "manager of one," with the capacity to empathize with IT leaders, IT operations practitioners, and developers and align with GitLab's values while cultivating curiosity about developer tools, IT operations tools, and IT security markets
- Proficiency with marketing automation platforms, customer relationship management (CRM) systems, and project management tools; experience with Marketo, Salesforce, and GitLab is a plus
What the job involves
- As a Regional Marketing Manager on GitLab's Regional Marketing team, you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives.
- You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan, execute, and measure regional campaigns and events that engage enterprise IT leaders, IT operations practitioners, and developers.
- You'll focus on detailed planning, clear communication, and precise execution to ensure every program runs smoothly and supports our sales objectives, while growing your skills in regional marketing within an all-remote, values-driven environment
- Some examples of our projects:
- Assisting with the setup, management, and reporting of integrated regional campaigns and events that support AMER Sales priorities
- Coordinating logistics for third-party and GitLab-owned events, including venue research, vendor management, registration, and onsite support to create memorable experiences that generate qualified pipeline
- You'll assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting for AMER Regional Marketing Sales programs, ensuring accurate timelines, documentation, and communication
- Support the creation, management, and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities
- Help plan and coordinate regional event logistics, including venue research, vendor coordination, registration management, staffing requests, and onsite support to deliver high-quality experiences
- Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns, generating UTMs, submitting target list requests, and tracking progress against deadlines
- Manage event materials and logistics end to end, including shipping, booth setup coordination, and attendee communications before, during, and after events
- Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns, ensuring proper setup, execution, and documentation
- Update and maintain regional marketing materials, presentations, and sales enablement resources so Sales and partners have current, on-brand assets
- Coordinate with marketing operations on digital assets such as landing pages, email invitations, and lead capture forms, and help manage lead collection, list uploads, and post-event campaign analysis to inform future program improvements
- The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the AMER market
- You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences
- We're currently focused on supporting Financial Services and other key accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across AMER
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalise on the recent trend toward rapid digital transformation and remote working. This trend is expected to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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