Director of Revenue Enablement, Sprout Social

• 10+ years professional experience, including 3-5+ years of experience leading a team in sales enablement, sales operations, customer success enablement, or a related field
• Proven experience building and executing successful revenue enablement strategies that encompass both sales and customer success
• Proven experience managing and mentoring a high-performing team of enablement specialists
• Strong understanding of sales methodologies, customer success best practices, and the customer lifecycle
• Experience with CRM systems (e.g., Salesforce) and sales enablement platforms
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• We know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter

Desirable

• Joining the Sales and Success team is an opportunity to accelerate your career
• We’re a winning team selling and supporting the leading social media management platform for businesses
• Not only do you get to work alongside some of the sharpest minds in the industry, you also get to work with some of the biggest brands in the world, including Kroger, Reebok, Salesforce, and Canva
• And the real kicker?
• You get to design your own career and follow the path that’s best for you
• Wherever you want to go, we’re committed to helping you get there
• Strategy & Development:
• Build and execute a comprehensive revenue enablement strategy and roadmap that aligns with overall business goals and supports revenue growth initiatives including programs that enable the team to onboard effectively, improve sales, sell multiple products, and develop leadership skills as well as social media knowledge
• Direct creation and maintenance of a robust sales methodology and playbook that is AI-first and includes best practices, competitive intelligence, and objection handling techniques
• Work closely with sales, marketing, and product leadership to ensure strong cross-functional collaboration across the go-to-market (GTM) unit and that enablement initiatives are fully integrated with the broader business strategy
• Continuously assess and improve existing sales and customer success processes, identifying areas for optimization and efficiency gains
• Sales Enablement:
• Develop and deliver impactful sales training programs, covering product knowledge, sales methodologies (e.g., MEDDPIC, Challenger Sale), competitive intelligence, and objection handling
• Create and maintain high-quality sales content, including presentations, demos, case studies, and other sales collateral
• Conduct regular sales skill development sessions, such as product demos, role-playing exercises, and coaching sessions
• Analyze sales performance data to identify areas for improvement and adjust training programs and resources accordingly
• Collaborate with marketing to develop and execute effective lead generation and demand generation campaigns
• Customer Success Enablement:
• Develop and deliver impactful customer success training programs, covering customer onboarding, product adoption, and customer retention strategies
• Create and maintain knowledge base articles, FAQs, and other resources for customer success teams
• Develop and implement customer success best practices and methodologies, including customer health scoring and churn prediction
• Analyze customer health scores and churn data to identify areas for improvement in customer success processes
• Work closely with product management to gather customer feedback and inform product roadmap decisions
• Team Leadership & Management:
• Lead, mentor, and develop a high-performing team of enablement specialists
• Set clear performance expectations, provide regular feedback, and conduct performance reviews
• Foster a collaborative and supportive team environment that encourages professional growth and development
• Recruit, hire, and onboard new team members
• Technology & Tools:
• Leverage & oversee administration of enablement platforms (e.g., Highspot, Workramp, Salesforce) to streamline and automate enablement processes
• Stay abreast of the latest trends and technologies in revenue enablement
• How you’ll grow:
• Within 1 month, you’ll plant your roots, including:
• Complete onboarding and gain deep understanding of Sprout's products, sales methodology, and customer success processes
• Meet with key stakeholders across sales, marketing, product, and customer success to understand current enablement needs and pain points
• Assess existing enablement resources, training programs, and technology stack to identify immediate opportunities for improvement
• Develop a comprehensive FY26-27 Revenue Enablement strategy
• Within 3 months, you’ll start hitting your stride by:
• Develop and begin executing a comprehensive revenue enablement strategy and roadmap aligned with business goals
• Uplevel existing training programs (onboarding, project training) with AI and bite-sized content with a goal of addressing critical skill gaps in sales methodologies, product knowledge, or customer success practices
• Establish additional regular cadences for sales skill development sessions and begin creating high-quality sales content and resources
• Within 6 months, you’ll be making a clear impact through:
• Demonstrate measurable improvements in sales performance metrics and customer success outcomes through your enablement initiatives
• Build strong cross-functional partnerships and establish yourself as a trusted advisor to sales and customer success leadership
• Lead the team to launch sales leadership and technical training programs
• Within 12 months, you’ll make this role your own by:
• Lead a high-performing enablement team that consistently delivers impactful programs driving revenue growth
• Establish Sprout's enablement function as a strategic driver of revenue performance with clear ROI metrics and business impact
• Drive continuous innovation in enablement practices, leveraging the latest technologies and methodologies to maintain competitive advantage
• Drive future fiscal year launch and kickoff
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager