Growth Marketing Manager, Kraken
Mobile
$110-176k
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$110-176k
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- If you are passionate about mobile growth, analytics, and the future of digital finance, we’d love to hear from you!
- Mobile growth expertise: Demonstrated experience driving organic user acquisition for mobile apps at a top-tier brand
- Data analytics skills: Strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools. Ideally, you have experience with on and offchain data analysis
- Deep understanding of growth fundamentals: Knowledge of growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels
- App store optimization (ASO) mastery: Proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. You should have experience driving growth on top tier mobile apps
- Strategic and creative thinking: Ability to balance data-driven decision-making with creative problem-solving to drive meaningful growth. We’re looking for someone who knows best practices and can add incremental value beyond that
- Passion for crypto: Strong interest in blockchain technology, digital assets, and the evolving financial landscape. It’s important to us that you already have an active interest so you can translate that knowledge into effective growth results from day one
- Collaboration and communication: Ability to work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives. You will be in front of executives regularly presenting your findings and results
What the job involves
- The Organic Growth team at Kraken is responsible for driving sustainable, scalable non-paid user acquisition strategies across our suite of mobile apps, including Kraken, Kraken Pro, Kraken Wallet, and several new apps in development
- We focus on optimizing user discovery, engagement, and conversion across organic channels
- App store optimization (ASO): Leading efforts to improve organic traffic through metadata optimization, keyword and category strategy, and app SEO across all Kraken mobile apps. Bonus points if you can get us featured in the app store(s)
- Localized app store strategies: Managing and optimizing localized app store pages to drive growth in key global markets
- Conversion rate optimization (CRO): Collaborating with the CRO team to support app store experiments that maximize install conversion rates. You understand the relationship between user psychology and funnel math, and have experience running a/b tests and custom product pages to drive incremental conversion
- Referral growth: Developing and optimizing mobile refer a friend and incentive programs to enhance virality, improve k-factor, and drive organic user acquisition
- Data-driven decision making: Using analytics tools to track, measure, and optimize organic growth performance, ensuring data-backed strategies drive user acquisition
- Reputation management: Improving our app store reviews and ratings to ensure we maintain a strong brand presence, finding opportunities to create review loops at the right moment by partnering with product and lifecycle teams
- Competitive and market research: Staying ahead of industry trends, competitor ASO strategies, and emerging mobile growth tactics to keep Kraken at the forefront of the market
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company values
- Crypto Conviction
- Assume Best Intent
- Innovative
- Collaborative
- Client Obsessed
- Productively Paranoid
- Globally Inclusive
- Humble
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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