Lead Growth Marketing Manager, Wingspan
$185k
OTE
+ Equity
More information about location
Payroll platform for independent contractors
Job no longer available
Payroll platform for independent contractors
21-100 employees
Job no longer available
$185k
OTE
+ Equity
More information about location
21-100 employees
Company mission
To provide independent workers, self-employed professionals and freelancers with the platform they need to handle their business with confidence.
Role
Who you are
- 6+ years of experience in B2B demand generation or marketing, with a proven track record of success
- Strong understanding of demand gen strategies, digital marketing, ABM, and marketing automation tools
- Demonstrated ability to lead cross-functional teams and collaborate effectively with stakeholders across the organization
- Excellent analytical skills, with an ability to use data to inform all decisions
- Creative thinker with a problem-solving mindset and a focus on achieving measurable results
- Minimum 6 years of relevant experience in marketing, with a focus on demand generation and digital campaigns
- Experience in designing and implementing ABM strategies and campaigns
- Proficiency in marketing automation and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
- Strong project management skills, with an ability to manage multiple projects simultaneously and meet tight deadlines
What the job involves
- As a Lead Growth Marketing Manager, you will play a pivotal role in fueling the company's growth by designing, implementing, and optimizing a comprehensive multi-channel demand generation strategy
- Your efforts will directly contribute to building our pipeline, increasing revenue, and establishing a strong brand presence in the market
- . Through strategic planning and execution across digital campaigns, high-touch events, and targeted messaging, you will engage key personas and accounts, driving measurable impact and supporting our ambitious growth goals
- Develop and execute a multi-faceted demand generation strategy, including digital campaigns, account-based marketing (ABM), and high-touch events to engage with top accounts and decision-makers
- Measure and analyze the effectiveness of demand generation tactics, using data to inform decisions and improve campaign performance continually
- Collaborate cross-functionally with Sales, Marketing, and Product teams to ensure alignment and leverage synergies across all marketing initiatives
- Lead and mentor a high-performing marketing team, fostering innovation, creativity, and a data-driven approach to achieving our marketing objectives
Our take
Roughly one-third of US workers performed freelance work in the last year, with the number of companies relying on the work of independent contractors continuously rising, placing their services in high demand. Yet freelancers still face many issues when it comes to working. Things like payroll, insurance, and tax are aspects that are quite straightforward for those who are employed, but far more complicated when working independently.
Wingspan is a payroll platform created to solve some of the common financial challenges often faced by freelancers. While there are many other platforms offering a similar service, Wingspan stands out by being an all-in-one platform, replacing a number of tools that businesses typically utilize when it comes to paying and onboarding freelancers.
Due to its differentiating features, Wingspan has witnessed steady growth and has more than 20,000 members as well as hundreds of enterprise clients, and is on track to surpass a billion in contractor payments by the end of the year. Because of Wingspan's ongoing success along with the help of investors, the company is now in a position to expand its workforce to keep up with the demand for its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2025
$24m
SERIES B
Mar 2023
$14m
SERIES A
Total funding: $41.5m
Company benefits
- Unlimited PTO
- Stock Options
- Medical Insurance
Company values
- Members first: We’re focused on serving the ever-evolving needs of our members. This means continually building new products and services that actually help our members work for themselves the way they want.
- Shared purpose: We are stronger together. With the shared experience of working independently, we understand the value in building a common community that can advocate, connect, and support one another.
- New standard: We believe the definition of work is outdated, and it hasn’t kept up with the independent workforce that is only continuing to grow. We designed Wingspan to be the essential everything our members need, all in one place.
- Make magic: We’re challenging the existing assumption that choosing to work for yourself means living with uncertainty and chaos. Wingspan provides freelancers with confidence, stability and flexibility with a freelancing experience that simply works.
Company HQ
Midtown Manhattan, New York, NY
Leadership
Anthony Mironov
(CEO)Previously worked as a Private Equity Analyst at Fortress Investment Group and as a Private Equity Associate at Clarion Capital Partners.
Greg Franczyk
(CTO)Previously served as the CTO at Madison Logic. Also worked as an Engineering Manager at Google as well as the Web Engineering lead at The Washington Post.
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