Head of Marketing, Adaptive Real Estate
Equity available
Financial management software for construction
Job no longer available
Financial management software for construction
21-100 employees
Job no longer available
Equity available
21-100 employees
Company mission
To save construction teams time and money.
Role
Who you are
- We’re looking for someone who wants to truly own marketing from zero to one — and perhaps beyond
- At least 5 years of B2B product marketing experience, with a track record of increasing awareness and lead generation (and ideally people management)
- Strong written, verbal, and presentation skills. This role will constantly demand quick, precise writing (with voice!), cross-functional influence, action-oriented reporting, and nuanced conversations with domain experts in construction and accounting
- Persuasive and actionable storytelling. Via case studies, social media, short-form ad copy, blog posts, and more, you’ll need to be able to simply and powerfully communicate why Adaptive is the best possible financial management product for builders
- Excellent project management abilities, making it possible to rally multiple teams to ship experiments, collateral, and campaigns — and respond to data to iterate together
- Fluency with qualitative and quantitative insights. You’ll need to be able to generate, analyze, and position data to help the whole team make good decisions and place bets
- Passion for many hats is a must as a first marketer. Product marketing may be where you spike, but you’ll also need to moonlight in growth, content, social, comms, etc. as needed while the team grows
- Proven builder. This role has leadership potential, but today’s needs are scrappy and executional. You’ll need to be okay digging into the grunt work without looking for headcount — and balance that with strategy and helping the founders understand what comes next
What the job involves
- As the first marketer to join Adaptive’s team, you’ll have the opportunity to define how we tell our story to customers, partners, candidates, and more
- You’ll partner closely with our founders to craft messaging that aligns with our mission and drives leads, while also rigorously testing the most effective ways to raise awareness and reach our audiences
- We’re excited to work with someone who’ll engage with customers to identify the best ways to talk about the Adaptive product, position us in the market, and invest in the right channels
- As a well-rounded marketing athlete, you’ll set strategy and manage contractors if needed, but also roll up your sleeves to execute on everything from LinkedIn posts to landing pages to ad copy
- Extend and evolve Adaptive positioning and messaging to make the product’s value (and the pain that it kills) clear and compelling to our core customers
- Rigorously test messaging and channels to optimize and grow discovery, lead generation, activation, and retention
- Partner cross-functionally to keep sales, product, CX, and marketing aligned. Keep close tabs on the product roadmap to make sure new features are positioned and amplified. Work closely with sales to optimize leads and ensure they have the right positioning and materials
- Run launches and campaigns, rallying all marketing channels around significant announcements or messages to boost awareness
- Produce case studies, testimonials, web content, social media, and other collateral to strongly convey the benefits Adaptive yields for target customers. Determine what materials are needed at what points in the buyer journey and craft creative solutions
- Continuously conduct audience, competitor, and market research to inform not just marketing direction and language, but also product development and GTM motions. Interview for depth of data and report salient details back to the team
- Set up metrics that make it easy to understand our funnel, where we need to lean in, spend more, and/or patch holes. Partner with sales to share visibility of the whole user journey and ramp deals won over time
Our take
The construction industry has long faced slow payments, with companies waiting two to three months on average. In 2023, delayed payments cost the industry $273B or 14% of total project expenditures. The complex payment chain and lack of financial expertise in many small- and medium-sized construction businesses contribute to these delays.
Adaptive offers financial workflow automation tools to simplify budgeting, expense tracking, accounts payable, and payments. Customers can upload documents like insurance agreements and payment requests in various formats, and Adaptive's automation streamlines approval processes, reducing reliance on manual methods.
While the company is still young, it already serves over 280 customers, including homebuilders, contractors, and developers. With an attractive amount of funding to its name, the company plans to expand offerings for subcontractors and explore embedded finance, both of which are important steps in modernizing financial workflows for construction businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2024
$19m
SERIES A
Jul 2022
$6.5m
SEED
Total funding: $26.3m
Company HQ
Civic Center, New York, NY
Leadership
Matt Calvano
(Co-Founder & CEO)Previously a Private Equity Associate at KSL Capital Partners. Prior to that, they were an Investment Banking Analyst at Morgan Stanley.
Henry Bradlow
(Co-Founder & CTO)Previously co-founded Lily Robotics. They also worked at SpaceX as a Guidance, Navigation and Control Engineer and at Lime as a Product Manager.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job