Director of Product Marketing, Eye Security
Subscription-based cybersecurity & insurtech
Job no longer available
Subscription-based cybersecurity & insurtech
101-200 employees
Job no longer available
101-200 employees
Company mission
To cyber-protect every organisation in Europe.
Role
Who you are
- 8+ years of experience in Product Marketing, with at least 3 years in the cybersecurity domain
- Proven track record of leading and mentoring high-performing teams
- Hands-on experience defining product messaging, executing GTM strategies, and enabling sales teams in complex B2B SaaS environments
- Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning
- Excellent written and verbal communication skills, with the ability to translate technical concepts into clear business value
- Strategic and analytical mindset with a bias for action — comfortable setting direction and executing on it
- High agency and visibility — able to proactively drive initiatives, make decisions, and operate with ownership
- Comfortable in a remote, fast-growing environment where leadership is both strategic and hands-on
What the job involves
- We’re looking for a Director of Product Marketing (m/f/x) to lead and scale our Product Marketing function as we expand across Europe
- As our business continues to grow and our platform evolves, this role will play a critical part in shaping how we position our cybersecurity solutions in the market.
- You will take full ownership of the product marketing strategy — driving messaging, sales enablement, content, competitive intelligence, and go-to-market execution
- With a growing team, you’ll lead from the front while also building the structure, processes, and capabilities needed to take us to the next level
- This is a high-impact leadership role reporting directly to the VP of Product & Engineering, and designed for someone who thrives in fast-paced environments, operates with high agency, and brings deep cybersecurity product marketing expertise
- Lead and develop the Product Marketing function: Own and scale the team, starting with the current Product Marketing Manager. Foster a collaborative, outcome-oriented environment with clear strategic direction and operational excellence
- Strategic positioning and messaging: Define and continuously evolve the core positioning and value propositions of our cybersecurity offerings to ensure they resonate with technical and business audiences alike
- Sales enablement: Equip our go-to-market teams with impactful materials — from pitch decks and training to demos, battlecards, and objection handling guides
- Go-to-market (GTM) execution: Develop and orchestrate comprehensive GTM strategies for new product launches and key updates, in close partnership with Product, Sales, and Engineering
- Competitive intelligence: Build and maintain a deep understanding of the competitive landscape to sharpen positioning, influence roadmap, and support strategic decisions
- Content strategy: Define and oversee a content strategy that supports thought leadership, demand generation, and customer education — across blogs, whitepapers, decks, and more
- Cross-functional collaboration: Act as the connective tissue between Product, Engineering, Sales, and Marketing, ensuring alignment and clarity across functions
- Cybersecurity subject matter leadership: Apply deep knowledge of threats, technologies, and market trends to inform all aspects of messaging, positioning, and strategic planning
Our take
Eye Security was founded by a trio of Dutch Security Services and Intelligence experts, who wanted to combine round-the-clock cyber security with built-in cyber insurance in one platform. Small businesses are the top priority for the company, as these organizations lose billions in damages related to cyber attacks every year.
With hundreds of customers across a wide array of industries, Eye Security’s proposition is a subscription model, making it more manageable for small businesses. Beyond its flagship cyber security and insurtech solution, the company also offers more tailored packages and industry-specific solutions, further widening its appeal.
It is this suitability for many industries that makes Eye Security stand out, and it has attracted substantial investment from the likes of JP Morgan. Interestingly, this will be used to consolidate its presence in European markets, rather than expanding into the likes of North America - where it would likely meet fierce competition from native companies.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$39m
SERIES B
Nov 2022
$19.8m
SERIES A
Total funding: $64m
Company benefits
- Become part of one of the fastest growing cybersecurity scale-ups in Europe - as the company is growing, further career development is very likely
- Bonus scheme
- Flexible working hours and working rhythm remote, hybrid or in the office
- Car allowance
- MacBook or Windows Laptop and iPhone
- Our Belgium office is located in Oostkamp, our headquarter is in Den Haag and we have a hybrid way of working
- We love to have fun! We have events every month, quarterly and going on work-cation once a year
Company HQ
Nieuw Binckhorst, The Hague, Netherlands
Leadership
Job Kuijpers
(CEO)Previously Director at the National Communications Security Agency, and Policy Advisor at the Ministerie van Buitenlandse Zaken. Was also an Intern at the United Nations.
Pieter Kerkhofs
(CTO)Previously a Cyber Security Specialist at the Ministerie van Defensie, and Tech Freelancer at Web-Guard.nl. Also worked in Cyber Risk Services at Deloitte, and in the IT department for Nederlandse Spoorwegen.
Vincent van de Ven
(COO)Previously a Cyber Security Manager at the Ministry of the Interior and Kingdom Relations, and before that for the Ministry of Defence. Was also Managing Director at agency.com and a Product Manager at Unilever.
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