Campaign Delivery Coordinator, UNiDAYS
4 Month Fixed-Term Contract
+ Bonus
More information about location
Student-driven rewards & brand marketing platform
Be an early applicant
Student-driven rewards & brand marketing platform
201-500 employees
Be an early applicant
+ Bonus
More information about location
201-500 employees
Company mission
To give students the power to make every experience more valuable and rewarding by offering them student discounts.
Role
Who you are
- Experience in and/or understanding of a CRM or digital marketing environment or having learnt these skills through university or similar
- Experience in and/or understanding of delivering AB tests
- Experience in and/or understanding of how CRM and social can be used to deliver against company goals
- Experience in project management / time management best practices
- Experience in spotting trends in data and understanding the impact
What the job involves
- As Campaign Coordinator you will be part of the engine room of our Marketing team, executing campaigns across multiple digital channels for our marketing and paid partner campaigns
- Your role is to work with the Commercial teams in supporting set up, building and launching campaigns across different media channels, and optimising campaigns
- Working across multiple teams, set up our campaigns aligned with the commercial objectives, budgets and target audiences, and market trends
- Ensure any design and copy assets are suitable and language localisation is relevant
- Coordinate across teams to check onsite & CRM inventory and calendars to ensure there are no capacity, audience or timing conflicts
- Check the customer journey is seamless
- Ensure tracking parameters are in place for reporting
- Launch campaigns across various platforms, including our UNiDAYS website & app, CRM (email, push & in-app) and paid media (Meta, Snapchat, TikTok, Google Ads and others)
- Optimising campaign performance and conversion rates by proactively managing campaigns and making suggestions to relevant teams on further revenue potential
- Where relevant, implement A/B tests to continuously improve campaign performance and key metrics
- Conduct daily site checks across all regions to drive a high level of accuracy
- Develop campaign performance reports, highlighting key metrics, insights, and actionable recommendations for stakeholders
- Interpret data to identify trends, opportunities, and areas for improvement, using analytical tools and platforms
- Stay up-to-date with the latest digital marketing trends and relay with team members
- Contribute to the development and evolution of internal best practices, sharing insights and knowledge with the team
- Collaborate with cross-functional teams to share insights, align strategies, and drive a culture of continuous improvement
Salary benchmarks
Our take
Rewarding loyal customers with discounts is a tried and tested strategy for brands to engage with their audience. An ideal audience for such engagement is students on a budget. But, with rewards programs fragmented by brand, many potential customers can miss out on the opportunity.
UNiDAYS provides a student-driven brand marketing network, partnering with brands to market rewards, discounts, and opportunities to student demographics. Any student can sign up, giving them access to a large marketplace of curated freebies and deals, helping them be rewarded for their shopping whilst greatly boosting brand engagement for businesses.
Whilst there are various other brand marketing networks competing with UNiDAYS, it is undeniably a dominant force. It has over 25 million student members, meaning it is in a prime position to empower brands that want to reach this market - and save students money in the process.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program to boost your remote working experience (think virtual parties, pottery classes, wellness classes, guest speakers, etc)
- Support for home working for all new team members (you can expense £150 towards any additional furniture you may need to be safe and comfortable)
Company HQ
Nottingham city centre, Nottingham, UK
Leadership
Jon Hawley
(CEO)Graduated from Nottingham Trent University with a BA in Graphic Design and Branding. Previously co-founded Orb & Crash and also worked as a Mentor/Lecturer at Nottingham Trent University.
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