Vice President of Sales Excellence, Criteo

• 10–15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope
• Proven track record in product strategy, sales enablement, go-to-market planning and commercial growth within complex organizations
• Deep expertise across the advertising technology ecosystem, including hands-on experience or strategic oversight of:Demand-Side Platforms (DSPs) or Supply-Side Platforms (SSPs) or Meta, Google, and other performance advertising channels
• Exceptional executive communication skills; capable of influencing at all levels of the organization and with external partners
• Experience leading multi-regional or global teams, ideally across EMEA, Americas, and APAC

Desirable

• Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business.
• This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence
• As the Global Practice Leader, you will serve as the voice of the customer, the product and sales strategy lead, and the executive driver for Criteo’s Performance Marketing solutions
• You will define and scale our global Performance Practice, drive revenue-aligned strategies, and ensure our offerings remain competitive in a rapidly evolving ecosystem
• Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business, ensuring clear alignment with client needs, company goals and tangible business outcomes
• Shape and influence the product roadmap in partnership with Product and R&D by bringing in-market feedback, competitive insights, and customer requirements
• Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution
• Lead and manage the core Performance Marketing functions including Regional Practice Leads, Field Sales champions, Performance Solutions Specialists (PSS)each as a positive overlay to our clients and global commercial teams
• Act as the global commercial lead and trusted advisor on all things performance marketing; from emerging activation and full funnel tactics to competitive positioning and technical and product expertise
• You are the subject matter expert & Go-to person for insights around trends, and best practices related to your practice, as it relates to full-funnel, cross channel marketing strategy, tactics, and measurement
• Define global sales strategies and work with regional, field champions and frameworks to support commercial teams in driving revenue growth and customer value
• Drive adoption of new performance solutions, features and product innovations, partnering with regional teams to test, learn, and scale
• Own the development and rollout of commercial playbooks, best practices, and enablement programs tailored to performance advertising
• Partner with regional sales leaders to enable account planning, strategic pitches, and advanced performance product training
• Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers
• Lead hands-on training and strategic workshops to upskill regional teams on performance tactics, platforms (DSPs, Meta, Google, etc.), and campaign setup, optimization and measurement techniques
• Collaborate with Product Marketing to ensure the right assets, messaging, and use cases are embedded into the field’s day-to-day selling motions
• Represent the Performance Practice in executive forums, both internally and externally
• Engage with strategic clients, C-level stakeholders, and industry partners as the subject matter expert and thought leader
• Participate in key client meetings and pitches as the Performance Marketing subject matter expert
• Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations
• Drive execution on key initiatives across global regions with accountability for outcomes
• Lead and oversee execution of global programs that impact go-to-market success, with accountability for timeline, rollout, and impact measurement