Head of Marketing, Avive Solutions

• An accomplished marketing professional with at least 10 years of experience in content, brand, and product marketing, ideally 5+ of those years in a leadership role
• Creative thinker with a penchant for testing new ideas, coupled with a robust data-driven approach
• Ability to distill complex concepts into digestible content for diverse audiences
• You know how to make a brand stand out, and be viewed by audiences as the de facto leader in it’s product category
• Strong at crafting persuasive sales ad copy and mass market storylines, and adept at analyzing campaign performance metrics to drive iteration
• You love to interact with customers to learn their needs, and how to best position our product for rapid adoption
• Adaptable and patient, with a proactive mindset towards evolving company needs
• Fast executor who prioritizes market testing over prolonged perfectionism
• Versatile marketer with expertise in diverse mediums, including video campaigns, written content, in-person activations, influencer marketing, and more
• Skilled in sourcing, interviewing, and managing industry leading contractors, consultants, and agencies while adhering to budget and performance metrics
• You know how to build an all-star team and foster a culture that attracts and retains individuals that are high character, high-achievers, and incredibly creative!

Desirable

• We are seeking a Head of Marketing to lead our marketing initiatives and drive the strategic direction of our brand
• As a key member of our leadership team, you will play a crucial role in amplifying our brand, increasing sales, generating qualified leads, and enhancing awareness of our innovative solutions
• Collaborate with the executive team to develop and execute comprehensive marketing strategies aligned with our business objectives
• Lead and manage the marketing department, including today’s marketing managers (who oversee product marketing, sales, events, and partnership marketing), in-house designers, and consultants, to ensure cohesive and effective execution of marketing campaigns
• Devise and implement a holistic content and messaging strategy across all brand channels, including the website, email communications, social media, and more
• Use your public relations and communications skills to maximize mass market, earned media opportunities
• Direct and oversee paid advertising campaigns (Google Search, shopping, social), acting as a media buyer and creative strategist to maximize ROI
• Take charge of owned social media activities and accounts to bolster industry and product awareness
• Partner with commercial team members to experiment with and optimize various B2B and DTC customer acquisition paths
• Extensive experience using Segment.io and Klayvio to develop customized customer journeys across platforms (Bonus if you have experience integrating data from CallRail, social media accounts, and Salesforce as additional inputs to develop a clear UCP.)
• Collaborate with creatives, contractors, and agencies to deliver impactful marketing campaigns
• Develop, produce, and share KPIs throughout the department and with senior management