Director of Growth Campaigns, Maven Clinic
$160-190k
Salary is applicable to candidates based in New York, Colorado and California only and may vary by other locations. + Stock Options
More information about location
Virtual clinic for women's and family health
Job no longer available
Virtual clinic for women's and family health
501-1000 employees
Job no longer available
$160-190k
Salary is applicable to candidates based in New York, Colorado and California only and may vary by other locations. + Stock Options
More information about location
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline
- History of leading high-performing campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer's journey
- Effective Team Leadership: Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability
- Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences
- Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
- Expertise: Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing
- Technical Skills: Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
- Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus
What the job involves
- Maven is looking for a strategic and results-oriented Director of Growth Campaigns to lead our demand generation efforts to drive pipeline and revenue growth
- As the Director of Growth Campaigns, you'll be responsible for developing, executing, and optimizing integrated marketing campaigns across multiple channels to generate qualified leads, marketing qualified accounts, and increase revenue
- Working closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops, you'll design strategies that target our ideal customers, nurture them through the buyer's journey, and convert them into loyal clients
- Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue
- Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs
- Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency
- Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social
- Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
- Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
- Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively
- Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process
- Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization
- Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
- Forecast demand generation results and track progress against KPIs and revenue goals
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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