Vice President of Growth Marketing, Later
$276-318k
OTE
+ Equity. OTE inclusive of base plus commission/variable
More information about location
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$276-318k
OTE
+ Equity. OTE inclusive of base plus commission/variable
More information about location
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number
- 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change
- A genuine player-coach: you've led a team and personally owned execution at the same time, and you're still close enough to the tools to build the model or run the campaign yourself
- Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
- Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions
- Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode
- Experience with CRM and marketing automation platforms (for example Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze)
- Clear, direct communication with both a working team and an executive audience, including the ability to defend a plan and change your mind on evidence
- Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus
- Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We're looking for a VP of Growth Marketing to own the marketing to revenue generation engine
- This is a player-coach role: you'll lead a team of 12+ product marketers, marketing channel experts, and growth marketers, owning product marketing for both our brand and creator audiences and, on the growth side, paid media, SEO/AEO, email and in-app lifecycle, CRO and web, and ABM
- You'll also carry work yourself, building the model, writing the brief, reading the attribution, and stepping directly into a channel when it needs a senior operator
- You'll own the growth marketing budget and be accountable for driving measurable action across the full customer journey, acquisition, retention, expansion, and reactivation, and for pipeline, signups, and revenue across all three lines of business (Later Influence, Later Social, and Creator/Affiliate)
- You'll partner closely with Sales, Product, Product Marketing, RevOps, and Web, and you'll have regular exposure to executive leadership
- Own Later's growth marketing strategy end to end, connecting product marketing, demand generation, and lifecycle into one plan tied to pipeline and revenue targets
- Own and allocate the growth marketing budget across channels, defending investment decisions with clear efficiency, payback math, and investment increase recommendations
- Work with your Growth Marketing Managers to establish and refine the goals, KPIs, and reporting frameworks the function is measured on, and make the tradeoffs visible to senior leadership and executive teams
- Refine and build net new differentiated growth motions for each line of business, recognizing that enterprise SLG, self-serve social signups, and creator acquisition do not respond to the same playbook
- Set the annual and quarterly planning rhythm for the team, and connect it to the broader marketing calendar
- Lead, coach, and develop a team of roughly a dozen marketers across three groups: product marketing, digital marketing channel experts, and growth marketers
- Set clear ownership and success criteria for each person so channel specialists and segment-facing marketers pull in the same direction
- Raise the technical bar of the team on measurement, experimentation, and marketing technology
- Make thoughtful hiring and structure decisions as the org evolves, including new roles
- Create a culture of testing and learning where a failed experiment with a clean read is treated as a win
- Make AI a working part of how the team operates, setting the standard for where it accelerates research, campaign analysis, and lifecycle personalization, and where it doesn't, so the team ships more efficiently without lowering the bar
- Work as a player-coach: own a channel or program directly when the team has a gap, and stay current enough in the tools that your feedback is specific rather than directional
- Direct paid media strategy across paid social, paid search, video, and display, holding the team accountable to efficiency targets
- Guide SEO and AEO strategy as search shifts toward AI answer engines, protecting and growing Later's organic visibility
- Own strategy across email and in-app for both brand and creator audiences, driving signup to paid conversion, activation, and retention
- Drive conversion rate optimization and web strategy in partnership with Web and Product, treating later.com as a performance surface rather than a brochure
- Partner with the ABM and enterprise marketers to optimize existing and build net-new account-based programs that Sales actually uses, with a clean handoff and a shared definition of a qualified lead
- Partner with the creator sales team to optimize existing and build net-new ABM motions for mid to top tier creators
- Ensure brand and product marketing work reinforces demand rather than running parallel to it
- Own attribution and marketing measurement in partnership with RevOps and MarketingOps, and continuously improve the accuracy of multi-channel impact
- Lead a quarterly testing roadmap tied to specific business metrics, with documented hypotheses, test design, and results
- Go deep on campaign and ad group performance while also summarizing clearly for an executive audience
- Ensure data flows cleanly between CRM, marketing automation, and analytics tools so decisions rest on numbers the team trusts
- Optimize our always on conversion funnel for each line of business. Proactively identify and close gaps in the funnel
- Partner with Sales and RevOps on pipeline targets, lead quality, routing, and a seamless handoff process
- Work with Product and Product Marketing so campaigns reflect real product capability and land in step with launches
- Collaborate with the Creator team so creator acquisition and education programs feed the same growth model as brand demand
- Represent growth marketing performance to senior leadership with clarity about what is working, what is not, and what you are changing
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
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