Vice President of Digital Performance Marketing & Loyalty, SharkNinja
3-4 days a week in office (Needham, MA)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
3-4 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred
- 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role
- Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech
- Strong experience in the Americas market, understanding regional nuances and consumer behavior trends
- Skills & Competencies
- Deep expertise in digital performance marketing, including Paid Search, Paid Social, Display, SEO, and Affiliate marketing
- Proficiency in marketing analytics, data management, and CRM systems; familiarity with tools like Google Analytics, Salesforce, Marketo, etc
- Strong leadership skills, with the ability to inspire and develop a team
- Results-oriented with a track record of driving growth and delivering measurable business impact
- Exceptional communication and collaboration skills to work across various departments and with global stakeholders
What the job involves
- The Vice President of Digital Performance Marketing & Loyalty will lead the strategic vision and execution for all digital marketing, customer acquisition, and loyalty initiatives across the Americas region for SharkNinja, a leading global brand in home appliances and cleaning solutions
- The Vice President, Digital Performance Marketing & Loyalty is pivotal in driving growth and consumer engagement, leveraging data, cutting-edge marketing technologies, and performance-driven strategies
- The successful candidate will work closely with cross-functional teams and global counterparts to deliver targeted campaigns, optimize customer journeys, and enhance brand loyalty
- Reports to the SVP Digital Experience, Americas
- Close collaboration with Product Development, Sales, E-commerce, Global Marketing, and Customer Experience teams
- Direct management of regional digital marketing and loyalty teams across the Americas
- Develop and implement a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region
- Oversee all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing
- Set KPIs and benchmarks for growth, ensuring measurable success through data-driven decisions
- Lead the development of campaigns that optimize the digital customer journey, maximize ROAS (Return on Ad Spend), and improve overall digital channel performance
- Continuously refine and enhance marketing strategies to stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape
- Design and implement innovative loyalty programs aimed at increasing customer lifetime value (CLV) and brand advocacy
- Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints, ensuring loyalty program integration
- Leverage data and customer insights to segment audiences, creating tailored campaigns that increase engagement and retention
- Develop initiatives that foster customer loyalty, reward repeat purchases, and encourage product upsell and cross-sell
- Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms
- Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels
- Coordinate with e-commerce, retail, and global marketing teams to ensure a cohesive brand experience across all touchpoints
- Drive innovation in creative and content strategies to enhance the consumer experience and engagement
- Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities
- Foster a culture of innovation, collaboration, and data-driven decision-making within the team
- Partner with internal stakeholders, including sales, product, and operations, to align marketing efforts with broader business objectives
- Manage relationships with external agencies and technology partners, ensuring they deliver high-quality results aligned with SharkNinja’s goals
- Utilize advanced analytics and performance data to guide marketing strategies, ensuring data-driven optimization and continuous improvement
- Implement marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to enhance targeting, reporting, and customer insights
- Drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale
- Collaborate with finance to establish accurate budget forecasts, reporting mechanisms, and performance metrics
- The VP of Digital Performance Marketing & Loyalty will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region, making this a high-impact, influential role within the organization
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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