Lead Product Designer, Cleo AI
Discovery/New Bets
+ Equity
More information about location
1-2 days a week in office
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
+ Equity
More information about location
1-2 days a week in office
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- Creative Vision: You’re a big-picture thinker who can imagine and design products that don’t yet exist—but should
- Strategic Design Mindset: You love solving fuzzy problems, identifying opportunities, and designing thoughtful, end-to-end user experiences
- Experimentation-Driven: You’re comfortable with rapid prototyping and low-fidelity testing, and you know how to validate ideas early and often
- Collaborative Energy: You know that the best ideas come from diverse minds working together. You bring people into your process and inspire with your craft
- Customer-Centric: You ground your design decisions in real user needs and are passionate about creating products that genuinely improve lives
- Startup Mentality: You’re comfortable in ambiguity, energized by 0→1 work, and ready to turn vision into scrappy MVPs and prototypes
Desirable
- Experience in consumer-facing fintech or personal finance products
- Background in innovation labs, new venture teams, or early-stage startups
- Strong storytelling, facilitation, and visual communication skills
- Familiarity with product discovery methods, user research, and design strategy
What the job involves
- As a Product Designer in New Bets Discovery, you’ll play a pivotal role in exploring and shaping the future of our offering
- You’ll be at the heart of Cleo’s diversification strategy, designing and validating bold new product ideas that unlock value for our users and open up new revenue opportunities for the business
- This is a high-impact, zero-to-one design role
- You’ll bring fresh thinking, a strong product sense, and a passion for human-centered design to uncover unmet needs and transform early-stage concepts into compelling, testable experiences
- You'll thrive in ambiguity, using your creativity and strategic mindset to design what doesn’t yet exist
- Explore New Product Spaces: Deeply understand user problems, industry trends, and Cleo’s unique strengths to identify whitespace opportunities
- Lead Early-Stage Concept Design: Facilitate ideation sessions, sketch bold product directions, and prototype concepts that redefine what Cleo can offer
- Validate Through Testing: Design and run lean research and testing processes to de-risk assumptions and learn fast from real users
- Collaborate Cross-Functionally: Work closely with product managers, researchers, engineers, analysts, and commercial stakeholders to shape the future of Cleo
- Tell the Story: Craft compelling narratives—visually and verbally—that communicate the value and potential of new ideas to the broader team
- Build the Case: Combine customer insight with strategic thinking and data to advocate for investment in the most promising concepts
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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