Product Marketing Manager, GoCardless
Commercial
£61.6-92.4k
+ Equity
1+ day a week in office
Making payments easier for everyone
Posted today
Making payments easier for everyone
501-1000 employees
Posted today
£61.6-92.4k
+ Equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- You have strong quantitative analytical skills and are experienced in extracting insights from data
- You know that talking to customers is the best way to understand the challenges they face, and frequently do so
- Prior experience of taking innovative new B2B products and features to market across different segments
- You believe that product launch doesn’t stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products
- You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research
- You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more!) to solve customers problems
- You enjoy working independently, given a set of objectives
- You also enjoy cross-functional work with disparate areas of the business
- You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team
What the job involves
- This role sits in the Commercial Strategy team, reporting to the Head of Commercial Product Marketing, and supports all GoCardless global regions
- You will take full ownership of key commercial product marketing programs - from initial set up through to scaling them into repeatable, high-impact initiatives
- Your focus will be on building and maturing programs that empower our global GTM teams with the messaging, positioning, and enablement they need to win in sales-led motions across multiple markets
- Success will be measured by your ability to act as the connective tissue between product and commercial teams — translating market, segment, and vertical insights into strategies that drive positioning, sharpen competitive differentiation, and deliver tangible commercial outcomes
- You will work hand in hand with stakeholders across product, sales, and marketing to ensure our go to market approach is consistent, compelling and globally scalable
- In the Commercial Strategy team at GoCardless, Product Marketing is all about making sure our world-class products translate into global commercial success
- In this role you’ll help bridge the gap between product, market insight, and our global GTM teams, ensuring we win in every region we operate
- Equipping our customer facing teams to win - you’ll make sure our brand, demand generation, sales, partnerships, and customer teams have the right positioning, messaging, tools, and data-driven proof points to outcompete the market
- Scaling commercial programs, not just launches - rather than managing one-off launches, you’ll design and roll out repeatable, high-impact commercial PMM programs across multiple regions — built to maximise adoption and sales impact
- Deep market and segment intelligence - you’ll act as a market, segment, and vertical expert — listening to and understanding customer needs, competitive dynamics, and buyer behaviour to guide our GTM decisions for both existing customers and new prospects
- Defining and evolving our ideal customer profiles (ICPs) and personas
- Owning the platform proposition for prospects and partners
- Driving a consistent messaging framework for global demand campaigns and SDR outreach
- Building competitive, value led collateral for targeted GTM execution across the funnel
- Equipping the sales organisation with enablement tools that improve win rates and deal velocity
- Accelerating onboarding, activation, and adoption
- Driving share of wallet (SoW) and product usage growth
- Proactively surfacing cross-sell opportunities and positioning GoCardless suite at the right time, in the right way
Salary benchmarks
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in over 30 countries, processing over $130B annually across more than 2500 for 100,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022. With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all permanent employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(Co-Founder & CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. Hiroki was previously a Business Analyst at McKinsey & Company.
Matt Robinson
(Co-Founder & Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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