Product Marketing Senior Director, Procore
$220-302.5k
+ Bonus
Office located in West 6th Street, Austin
Construction management platform
Be an early applicant
Construction management platform
1001+ employees
Be an early applicant
$220-302.5k
+ Bonus
Office located in West 6th Street, Austin
1001+ employees
Company mission
To connect everyone in construction on a global platform.
Role
Who you are
- 10+ years of experience in product marketing and related marketing functions in $1B+ B2B software companies
- Experience building best-in-class Global Product teams with a proven record for identifying, nurturing and growing talent
- Experience building trusted relationships with executive sponsors and end users
- Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems
- Demonstrated experience building credibility and delivering results for product teams, sales teams and customers
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications
- Experience in the construction industry and or the con-tech landscape is a plus
What the job involves
- We’re looking for a Senior Director, Product Marketing to join Procore’s global product and technology organization as a groundbreaking leader
- In this role, you’ll lead a global team of product marketers who will revolutionize how construction is done
- You will lead a team that develops and drives positioning, messaging, pricing & monetization, and product launches that effectively differentiate Procore in the market
- This leader will help formulate and communicate the strategic vision for how the Procore platform demonstrates value and ROI for construction professionals and will work with cross-functional collaborators to ensure this vision is amplified across all channels
- This team leader will work in close proximity to the global marketing organization to ensure effective planning, communication, and execution of the overall go-to-market strategy
- They will need to be technically oriented, as well as an effective and inspiring storyteller
- This role will report to the VP, Product Marketing
- Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs, and whitepapers that can be utilized globally
- Conduct ROI/TCO analysis and develop outcome-based content to help customers make the business case for Procore
- Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform
- Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively
- Effectively integrate Product Marketing requirements into the product lifecycle framework
- Build a world-class, modern Product Marketing team that has established frameworks for how to launch products and solutions for ultimate impact
Our take
Construction tech company Procore offers a cloud-based construction management platform. With substantial productivity gains and cost reductions on the table for construction companies that digitize more efficiently, Procore’s offerings are an attractive prospect for those operating in the industry.
Founded in 2002, Procore now serves over 15,000 businesses, providing a range of products for preconstruction, project management, and resource and financial management. Its platform is built atop multi-zone cloud infrastructure, and is able to house every app, document, and person involved in projects, providing visibility that simplifies processes for everyone involved.
With promising stock performance and a legacy position in the construction tech sector, Procore seems likely to continue a steady upward trajectory in this growing market. The company published its first Environmental, Social and Governance report in 2022, highlighting its commitment to work towards a more sustainable future, and has continued to develop integrations and partnerships to improve its offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
May 2020
$150m
LATE VC
Sep 2019
$94.9m
SERIES I
Total funding: $567.8m
Company benefits
- Comprehensive healthcare benefits, long-term disability, life insurance and other wellness resources
- Values-driven PTO that is based on openness, ownership and optimism – take the time you need when you need it
- Retirement benefits such as a 401k or RRSP with employer contribution (varies by country).
- Employee Stock Purchase Plan for eligible employees
- Employee enrichment program with classes and programs for personal and professional development
- Procore Perks - a reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness
- Family building benefits including fertility treatments (with some medical plans) and cash benefits to support adoption and surrogacy
Company values
- Openness: Be honest without ego
- Optimism: Build toward what’s possible
- Ownership: Take initiative and move forward
Company HQ
Carpinteria, CA
Articles
Leadership
Tooey Courtemanche
(CEO)Worked as a Software Engineer at Skip Steveley & Associates after graduating from the University of Arizona. They were also CEO of Webcage, a software consultancy company.
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