Marketing Operations Associate, Faire

• Proficiency using a marketing automation platform (Braze, Hubspot, Marketo, Mailchimp)
• Experience with low-code landing page or web development
• Experience with SQL composition
• Ability to convert designs from Figma into HTML emails
• Proficient project management skills
• Experience building campaigns for large audiences
• A self-starter with strong time-management capabilities
• Web automation technology skills using platforms like Zapier, Hightouch, IFTTT
• General understanding and experience integrating new marketing tech platforms into a marketing team’s tech stack

Desirable

• The Faire marketing team is searching for a Marketing Operations Associate to support campaign operations and execution across CRM and landing page development with additional support assessing, onboarding and managing new technology systems across Marketing
• Reporting to Faire’s Senior Marketing Operations Lead, this individual will partner closely with project marketing managers and our CRM team to take copy and creative directly from Figma and Notion and translate that into our marketing automation suite, Braze and Builder.io
• The Marketing Operations Manager should expect to work closely with our data and analytics teams as well
• Increase content accuracy (e.g. emails and landing pages look exactly like the design intended on every device)
• Deepen engagement with Faire (drive readers to the Faire.com ecosystem or into the Faire product)
• Improve universal email metrics (open rate, clickthrough rate, decreased unsubscribes)
• Drive retailer sign-ups and/or brand applications
• Analyze communication outcomes using SQL, Mode, and/or Looker
• Inspire new leads (e.g. developing brand understanding with as few touchpoints as possible)
• Level-up Marketing's technology platform quality (e.g. support new motions)
• Increase the technical performance of communication (e.g. delivery, size of sends)
• Collaborate with product marketing, CRM, and marketing operations to scope and ship campaign requests
• Implement A/B tests based on partner requests and available automation tools
• Measure campaign results using Braze’s internal tools, as well as writing custom SQL queries
• Ensure high performance and availability, reliably enabling our marketing teams to think about marketing, not technology
• Identify opportunities to improve or replace existing campaigns, optimize functionality, and improve email performance
• Implement technical email components, using HTML and Liquid to personalize outgoing messages
• Ongoing support and maintenance, including staying up to date with new features
• Participate in weekly sprint-planning sessions