Senior Director of Marketing, Alignable
$170-200k
Plus equity
Social network for small business owners
Be an early applicant
Social network for small business owners
21-100 employees
Be an early applicant
$170-200k
Plus equity
21-100 employees
Company mission
Alignable's mission is to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business.
Role
Who you are
- 8–15 years of experience across growth, lifecycle, product marketing, or revenue marketing
- Track record of operating inside high-growth SaaS or marketplace environments
- Experience building and owning a growth system—not just executing within one
- Proven ability to lead and develop high-performing teams
- AI-native: comfortable designing with LLMs, agents, automation, and intelligent workflows
- Systems thinker who sees feedback loops and compounding advantage
- Strong writer with clarity, persuasion, and economic precision
- Fluent moving between strategy and execution, brand and performance, product and marketing
- Visible bias toward action, ownership, and accountability
- Founder, early-stage, or zero-to-one experience preferred
- A desire for real leverage and impact, not just a bigger team
What the job involves
- We are looking for a senior marketing leader on a VP trajectory to own the full growth lifecycle, establish our AI-first market position, and build the operating system for sustainable, compounding revenue
- This is not a role for a career marketer
- This is for a founder-type builder who wants to leave a mark on the next era of AI-powered growth. If you're seeking a role that can become a defining career chapter, this is it
- You'll serve as the architect of Alignable's full-funnel growth engine—from first touch to lifelong member value—while owning the evolution of our AI-driven retention, expansion, and brand narrative
- This is a player-coach role with an emphasis on player. You'll be hands-on daily—especially on the retention and lifecycle side—building campaigns, refining messaging, and working directly in the systems, not just directing from above
- You'll sit at the intersection of:
- Lifecycle & Growth Marketing
- AI Product-Led Growth
- Retention & Monetization
- You'll oversee these teams and report directly to the Chief Revenue Officer
- You'll have the mandate, autonomy, and executive visibility to build what doesn't yet exist—not simply optimize what already does
- This role is designed to grow into VP of Marketing as the business scales
- You will design and operate the end-to-end system that moves members through:
- Acquisition → Activation → Value Realization → Retention → Expansion → Advocacy
- Trial → Paid Conversion → Multi-Product Adoption → Long-Term Network ROI
- This includes:
- Building lifecycle strategy across product, email, in-app, AI, and community touchpoints
- Owning conversion optimization from free to paid, and from paid to higher tiers
- Defining retention strategy driven by real business outcomes—not vanity metrics
- You will be the business owner of the AI Coach experience, not just a contributor
- This means:
- Directing the evolution of AI agent workflows, prompts, and behavioral design
- Turning conversation data into monetization, retention, and expansion leverage
- Building AI-driven onboarding, activation, and habit-formation systems
- Defining how AI becomes a core revenue and retention engine, not a novelty feature
- You'll collaborate deeply with Product, Engineering, Data, and Customer Success
- You'll set the standard for fast experimentation, data-backed iteration, disciplined prioritization, and cross-functional execution
- Owning the KPI framework across acquisition, activation, retention, LTV, and monetization
- Standing up experimentation systems that compound learning
- Turning ambiguity into executable roadmaps
- Operating with the urgency and discipline of a startup founder inside a scaled platform
- What success looks like (12-18 months):
- Alignable has a clearly recognized AI-powered market identity
- The AI Networking Coach is a primary driver of retention and expansion
- Lifecycle conversion and paid activation meaningfully outpace historical baselines
- Marketing operates as a growth operating system, not a cost center
- You are operating at VP-level scope, regardless of formal title
Our take
Building and maintaining a small business is no easy task, especially in more turbulent macroeconomic conditions. As many small businesses face an uncertain future, Alignable supplies a solution for owners to build stronger relationships with other SMBs, and support each other's endeavours.
Put simply, Alignable is a social network for small business owners. It boasts 8 million users, making it the largest SMB referral network in the world, and creates value by enabling users to generate and share leads, build relationships and offer advice to one another.
Lately, it seems Alignable has been focussed on expansion, making efforts to scale its workforce and grow its outreach and user base. With such a unique offering, the company has a clear opportunity for impact as well as the chance to consolidate its market lead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Health insurance
- Dental, vision, mental health & life insurance
- Opt-in short & long-term disability solutions
- Unlimited time off
- Minimum 2 weeks (back to back) PTO taken each year
- Paid parental leave for birthing & non-birthing parents
- Flexible working
- 401k program
- Professional development compensation
- Remote company
- Access to remote office spaces, e.g. WeWork
- Work from home stipend
Company HQ
Bulfinch Triangle Historic District, Boston, MA
Leadership
Eric Groves
(CEO)Has served on the Board of Directors at a number of companies such as More Than Words and BigCommerce. Was an SVP at Constant Contact for over a decade.
Venkat Krishnamurthy
(President)Board Member at Grand Circle Corporation and Cementos Pacasmayo. Was Founder and CTO of Paraform, which was acquired by Nikon, and also CTO at Checkpoint Systems.
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