Marketing Analytics Manager, Recorded Future

• This role is ideal for a data-driven, business-minded analyst who wants to sit at the intersection of marketing strategy, measurement, and emerging data and AI capability in a B2B SaaS environment
• 3+ years of experience in marketing analytics, marketing/revenue operations, or a related analytical field, ideally in a B2B SaaS environment
• Hands-on experience with CRM data (particularly Salesforce) and marketing automation platforms (Marketo or HubSpot)
• Strong proficiency building dashboards and reports in tools such as HockeyStack, Domo, Tableau, or Sigma, or similar BI/visualization platforms
• Hands-on experience applying AI/LLM tooling to analytics or operations workflows
• Experience building automations or integrations via APIs, with familiarity with emerging standards like MCP a plus
• Working knowledge of SQL and/or Python for data analysis and cross-system data work
• Self-driven and intellectually curious, with the initiative to dig into problems without waiting to be told how, you can pick up the business and domain along the way
• Solid understanding of the marketing funnel, lead lifecycle, and attribution concepts (multi-touch, first-touch, last-touch)
• Curiosity and passion for AI, automation, and modern data tooling, with eagerness to help build in an emerging space
• Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable insights and business recommendations
• Excellent communication skills, with the ability to convey findings to non-technical stakeholders

Desirable

• Recorded Future is seeking a Marketing Analytics Manager. As a Marketing Analytics Manager, you will be a strategic partner across marketing decision-making, reporting to the Senior Manager of Marketing Analytics to execute on the reporting, measurement, and data foundation that helps the business make faster, smarter, outcome-driven decisions
• You will articulate compelling buyer journey stories through data for demand generation, field marketing, marketing operations, and the broader go-to-market organization
• Beyond day-to-day analytics and ad hoc analysis, you'll help drive our growing investment in AI, automation, and modern data tooling, bringing curiosity and a builder's mindset to how we scale the analytics function
• Serve as a strategic analytics partner across the marketing organization, translating data into insights that shape planning, investment, and campaign decisions and drive measurable business outcomes
• Develop, maintain, and refresh marketing dashboards and reports across HockeyStack, Salesforce, Domo, and Adobe CJA to track KPIs, campaign effectiveness, and ROI
• Report on top of funnel marketing performance, lead acquisition, conversion rates and velocity, and opportunity progression, to give a clear view of marketing's impact
• Support reporting needs across all levels of the business, from executive leadership to individual executors, tailoring insight to each audience
• Deliver ad hoc analysis, segment breakdowns, and channel/campaign deep dives that answer strategic questions on short turnaround
• Validate reporting and ensure the numbers reconcile across systems, so stakeholders can trust the metrics they act on
• Troubleshoot and resolve integration and data discrepancies
• Help build out the marketing data warehouse, partnering with the centralized data infrastructure team to establish a scalable, reliable data foundation
• Help maintain the clean, consistent, well-governed data foundation that enables faster reporting, trusted metrics, and confident decision-making across marketing
• Support the maintenance and evolution of multi-touch attribution models, keeping reporting objects current as campaigns and channels change
• Partner with field marketing, revenue operations, and the Sales/BDR organizations on lead-to-opportunity reporting and analysis, ensuring accurate tracking of marketing-sourced and influenced pipeline
• Translate attribution and pipeline data into actionable insights that help stakeholders make informed ROI decisions when planning activities
• Help drive our growing investment in AI and automation for marketing analytics, we're actively expanding into this space and want someone with the curiosity and passion to help shape it
• Build and extend automation and data-access workflows, including API and MCP connections, that broaden analytics and AI tooling access for the Marketing Analytics & Operations team
• Explore and apply emerging AI and data capabilities to increase analytics throughput, reduce manual work, and unlock new kinds of insight
• Develop reusable reporting templates, lightweight data products, and cross-system data workflows that scale the team's impact

• Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text