Principal Product Marketing Manager, Snapdocs

• 10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment
• Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook
• Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types
• Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs
• Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted
• High ownership orientation. Gets energized by building from scratch

Desirable

• The settlement market is three different audiences with three different problems. Enterprise title companies, independent closing professionals, and an emerging class of direct consumers are each navigating a market that's moving faster than the tools built to serve them
• This PMM owns the full marketing motion across all three settlement audiences, and is building significant parts of it from scratch
• Working with the Revenue Marketing Specialist, Field Marketing, and the Systems Director, this PMM sets strategy, owns the editorial agenda, builds out a competitive intelligence function, and shapes what the D2C motion looks like as it develops
• There's no complete playbook for the consumer layer yet. This role is right for someone who finds that energizing rather than uncomfortable
• Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment
• Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it
• Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary
• Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input
• Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution
• Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach
• Own the settlement marketing calendar, budget allocation, and pipeline contribution targets
• Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative
• Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space
• Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated
• Identify and activate internal subject matter experts as thought leadership voices
• Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means
• Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly
• Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials
• Can hold multiple distinct buyer personas simultaneously and build genuinely differentiated positioning for each, without letting the message blur into generic middle ground. Enterprise title VPs, independent closing professionals, and consumers require fundamentally different approaches
• Thinks in terms of pipeline and revenue outcomes. Understands how marketing maps to revenue stages across different buyer types, and brings that language naturally into partnerships with Sales
• Runs market and competitive intel as a structured function with cadence, outputs, and stakeholder distribution. Builds CI that product and leadership actually rely on
• Actively uses AI for research synthesis, content iteration, and competitive monitoring. Exercises sharp editorial judgment about when AI-generated content is off-brand, confidently wrong, or simply not worth publishing