Senior Social Media Manager, ATTN:
Corporate Marketing
$105-120k
1+ day a week in office
Mobile-first, issues-driven media company
Be an early applicant
Mobile-first, issues-driven media company
101-200 employees
Be an early applicant
$105-120k
1+ day a week in office
101-200 employees
Company mission
To combine informative content with entertainment content to provide enjoyable and informative information for consumers.
Role
Who you are
- As an experienced social media manager, you think strategically and are able to lead projects internally, as well as wow clients and partners
- You thrive on layering cultural tensions on top of comms priorities to drive business, and you’re always looking for new ways to break through and connect to social audiences
- Your peers look to you for trends and all things social, and you fancy yourself a combination of social media strategist and brand marketer, with a strong appetite for all things social and deep expertise on LinkedIn best practices
- 7+ years at a creative shop or brand side in social media management role
- LinkedIn expertise is a must, with strong knowledge of the broader social landscape
- Ability to anticipate brand opportunities and messaging needs, being proactive and meeting fast deadlines
- Ability to understand cultural issues and tensions and explain them verbally and in deck form
- Ability to identify audience specific trends and opportunities on social platforms
- Self-starter with attention to detail
- Passion for great storytelling
- Ability to translate GenZ and Millennial audience insights and tensions into marketer relevant messaging, with a clear POV and takeaways
- Strong interpersonal skills, with ability to effectively interact with individuals across all levels, backgrounds, lived experiences, and perspectives
- Great client/partner skills, and passionate about presenting and work-shopping complex projects with the knowledge and experience to back it up
What the job involves
- Content calendar development and management
- Craft copy for ATTN:’s LinkedIn posts, coordinating with creative group for design and image-based elements
- Management of social content approvals, revisions, and publishing
- Daily LinkedIn Community Management, including identifying opportunities for engagement on other entities’ posts and comments
- Monitor and engage with posts, messages, & comments
- Connect with internal leaders for new project highlights
- Manage, edit, and review weekly Attention Sparks series, covering the latest social trends and the larger cultural zeitgeist
- Weekly meeting with Sparks team of community strategists
- Weekly recommendation of social trend to highlight to marketers in video version of Attention Sparks, as well as getting alignment from partners for publishing
- Long-form content creation based on speaking engagements
- Ad hoc requests related to ATTN: Marketing
- Social Content Performance Analysis, with emphasis on LinkedIn
Our take
Attn: is a media company that specialises in short-form news content for social media, aimed at Millennials and Gen-Z. Its focus is on content that mainstream news sources typically don't cover in-depth, including topics like drug policy, feminism, income inequality, and more.
While other media companies such as Vox Media and BuzzFeed offer a mix of content with a focus on entertainment, Attn: has found its niche in information and news, bringing important issues to young people in a format they can easily digest. The unique blend of information with humor and pop culture analogies has proved to be popular with more than 200 million views of its content over social media every month
In recent years, Attn: has achieved significant milestones that will undoubtedly propel its future success. Securing financial support from Instagram, a platform known for not compensating publishers, marks a huge breakthrough. This partnership will enable the creation of impactful content aimed at inspiring young individuals to vote. As well as being acquired by Candle Media in 2022, positioning Attn: for remarkable growth opportunities. Although the core essence of Attn: will remain intact, Candle's strategic plans to expand its presence across multiple platforms will pave the way for further achievements.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2018
$15m
SERIES C
Feb 2016
$18m
SERIES B
Total funding: $37.1m
Company benefits
- Generous paid leave for moms and dads
- Comprehensive health insurance, for employees and their families
- Discount day care options for your furry friends!
Company HQ
Miracle Mile, Los Angeles, CA
Articles
Leadership
Matthew Segal
(Co-founder)Studied at Kenyon College before spending over 3 years at OurTime.org, which he co-founded in 2010. In November 2014, they co-founded ATTN, where they have worked since.
Jarrett Moreno
(Co-founder)Studied at Kenyon College before co-founding OurTime.org with Matthew in 2010. They left to co-found ATTN also with Matthew, working simultaneously since 2017 as a Board Member of NORML.
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