CRM Coordinator, Timeout
$60-65k
2 days a week in office
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
$60-65k
2 days a week in office
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- Previous experience or degree in a relevant field
- 1+ years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
- Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment
- Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
- Self-starter with ability to work independently and identify and problem-solve when novel issues arise
- Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels
What the job involves
- Reporting to: Campaign Manager
- This role will be directly responsible for delivery of global email campaigns that support our commercial and editorial revenue streams. We are looking for a dynamic, proactive team player who is comfortable interpreting email performance, juggling tight deadlines and managing multiple stakeholders
- Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
- Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
- Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
- Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
- Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
- Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
- Report on campaign performance and results, make recommendations to optimize customer engagement
- Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.
Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.
Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Holborn, London, UK
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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