Growth Marketing Manager, Syndio
$146-176k
+ equity
Pay transparency compliance solutions
Open for applications
Pay transparency compliance solutions
101-200 employees
Open for applications
$146-176k
+ equity
101-200 employees
Company mission
To help companies eradicate workplace inequities and ensure every employee is valued for who they are and what they contribute to their company's' success.
Role
Who you are
- 4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS
- Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)
- Comfortable owning paid media execution across search, social, and display
- Familiarity with multi-touch attribution models and pipeline reporting
- Experience building or maintaining nurture and lifecycle programs
- Analytical and detail-oriented, with a bias toward action over analysis
- Experience with intent signal platforms (6sense, Demandbase) is a plus
- Comfortable operating with some ambiguity and building programs without a lot of pre-existing infrastructure
- If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here
What the job involves
- The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day-to-day operation of paid media, SEO/AEO tactics, and nurture programs — building and running the channels that move prospects and customers through the funnel
- This role works within the Revenue Marketing team. Strategy, account prioritization, and program sequencing are set by the Sr. Director of Revenue Marketing; the Manager, Growth Marketing executes the digital and programmatic programs that bring that strategy to life
- Digital demand generation
- Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing
- Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team
- Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs
- Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance
- Nurture and lifecycle programs
- Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform
- Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs
- Partner with CS and Revenue Marketing on lifecycle and expansion program execution
- Marketing operations collaboration
- Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene
- Coordinate on lead management, routing, and lead scoring optimization
- Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly
- What success looks like:
- Paid media campaigns are live, optimized, and tied to clear pipeline targets within 30 days of start
- AEO tactics are implemented and Syndio appears in top results on ChatGPT, Perplexity, and other AI search tools for target queries
- Nurture programs are running with measurable conversion rates and clear visibility into where leads qualify or fall out
- Reporting is clean and attribution is reliable — pipeline reviews are grounded in numbers the team trusts
Application process
- 30 min interview with a member of our Talent Team
- 45 minute zoom interview with the Hiring Manager
- Three video interviews with several team members - 2.5 hours
- Final interviews with SVP Marketing - 30 min
Our take
As companies are making greater commitments to paying and treating their employees more equitably, Syndio offers them an analytics-driven platform that enables them to more easily measure, achieve, and maintain this. The startup counts a number of Fortune 500 companies amongst its customers, including American Airlines, Salesforce, and Nordstrom.
Workplace equity is about much more than just boosting brand reputation. Recruitment and staff retention, company culture, and business performance have all been shown to improve with better DE&I results. Therefore, the draw of Syndio’s offering is quite clear - enabling businesses to convert verbal promises into measurable, provable outcomes.
Syndio’s growth since its 2016 launch has been impressive, with funding secured in 2022 allowing it to ramp up operations and scaling efforts. It also joined the London Stock Exchange Issuer Services Marketplace, becoming a trusted third-party service provider for listed companies, which gives it a chance to serve yet more impressive clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2022
$50m
SERIES C
Sep 2021
$50m
SERIES C
Total funding: $132.8m
Company benefits
- Best medical plans on the market (90% employee coverage, 50% dependents)
- Life & Disability paid by the company
- Stock options
- Up to 16 weeks of paid parental leave
- 401(k) option
- Access to Talkspace online therapy
Leadership
Maria Colacurcio
(CEO)Co-founded and was VP of Marketing at digital work collaboration platform Smartsheet. Co-founded and is a Board Member at Fair Pay Workplace. Has worked in managerial and directorial roles at Starbucks and Microsoft, and founded educators' professional development foundation Ideas Ignited.
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