Product Marketing Manager, Virtuous
Nonprofit CRM for responsive fundraising
Posted today
Nonprofit CRM for responsive fundraising
101-200 employees
Posted today
101-200 employees
Company mission
To move the needle on global generosity by helping nonprofits better connect with and inspire their givers.
Role
Who you are
- 4+ years in product marketing, content marketing, or a hybrid marketing/creative role, ideally at a B2B SaaS company
- Experience owning competitive intelligence, win/loss analysis, or buyer persona work, not just writing per-release talking points
- A portfolio that shows both sides of this job: messaging and positioning work, alongside finished assets you actually built, videos you edited, graphics you designed, pages you shipped. We’re looking for candidates who love showing their hands-on craft alongside their strategic thinking
- Hands-on comfort in design and video tools: Figma, Canva, Claude, Adobe Creative Suite, Premiere, VEED, or Descript. You should be able to open one tomorrow and produce something usable
- Strong copywriting instincts and the range to shift tone across email, web, sales decks, and video scripts. You should be able to write strong copy with just you and a keyboard
- Real experience owning a launch start to finish, including project management, messaging, and assets
- Solid project management chops; you can run multiple launches at once without dropping a ball
- Bachelor's degree in marketing, communications, design, or a related field, or equivalent experience
- Bonus: you know the nonprofit sector or fundraising technology
What the job involves
- Work with Virtuous GM’s on overall product positioning and messaging framework, the throughline across every product
- Run competitive intelligence: track competitors, keep battlecards current, and brief sales on how to win specific deals
- Build out ideal customer profiles and buyer personas across our nonprofit segments (faith, human services, healthcare, higher ed, K-12)
- Partner with leadership on pricing and packaging conversations, bringing the market and customer view to the table
- Run win/loss analysis and customer interviews to keep messaging grounded in what's actually true for buyers
- Weigh in on how customer communications get segmented across the lifecycle, who hears what, and when
- Keep a pulse on roadmap prioritization by business unit so your messaging never lags the plan
- Contribute to GTM launch coordination across Product, Sales, Success, and Support
- Weigh in on the launch package handoff to Marketing before anything ships
- Contribute the product marketing narrative to company-wide all-hands announcements
- Write the internal FAQ and talking points for every release
- Own the release email: write it, build it, ship it
- Own product webinars and launch events end to end, content, slides, and delivery
- Write and build the one-sheeter and release notes for every launch
- Script, record, and edit the internal demo video and the customer-facing video
- Write the blog post and build the content assets for every major release
- Keep the website, sales decks, and marketing collateral current with every release
- Make sure the people selling and supporting the release are saying what you actually shipped
- Stay looped into CSM and Sales enablement sessions so reps are working from your messaging, not their own interpretation of it
- Bring a specific, honest read on what worked and what didn't to every post-launch retro
Our take
The personalization of customer interactions has been used by all sorts of businesses to supercharge revenue and customer loyalty. Virtuous is bringing this to the nonprofit space with a CRM made especially for fundraising.
Through Virtuous, charities can tailor their communications with donors, encouraging further giving with its responsive fundraising platform. And through automation and data-driven insights, Virtuous allows nonprofits to deepen donor relationships without the need to scale their teams.
This approach has the potential to foster more generosity and hence funnel more funds to good causes - meaning that Virtuous is contributing to a better tomorrow. It is trusted by the likes of Rainforest Foundation US and Habitat for Humanity and has raised some serious funding that is being used to accelerate product innovation and enhance its services.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2022
$14m
LATE VC
Jul 2021
$18m
SERIES B
Total funding: $37.2m
Company HQ
Downtown Phoenix, Phoenix, AZ
Leadership
Gabe Cooper
(Founder & CEO)US Board Member at Care for Children, and Board Member at BRUSHFIRE Interactive. Previously founded Shotzoom Software and was the VP of Software at a nonprofit before this.
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