Senior Product Marketing Manager, Webflow
Collaboration & Scale
$149-205k
US salary varies depending on location. Canada: 57,000 - 189,000 CAD. Plus RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Be an early applicant
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Be an early applicant
$149-205k
US salary varies depending on location. Canada: 57,000 - 189,000 CAD. Plus RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
- Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
- Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations
- Are excited by zero-to-one product work and comfortable shaping narrative while a product is still evolving
- Have experience with a sales-led motion and enjoy partnering with Sales organization to make that team successful
- Have strong empathy for multiple buyer and user personas, from practitioners to admins and enterprise stakeholders
- Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
- Have experience with Webflow or similar web development technology
- Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
- Have excellent written, verbal, and visual communication skills
- Have a collaborative nature and exceptional interpersonal skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a seasoned Senior Product Marketing Manager, Collaboration + Scale to take full ownership of Webflow’s collaboration, governance, and asset management capabilities. This role will define how teams work together and manage content in Webflow — from roles and permissions, publishing workflows, and user management to enterprise-grade asset organization and compliance
- You’ll partner closely with Product, Engineering, Design, Sales, and Customer teams to shape the strategy, positioning, and go-to-market for features that enable organizations to confidently scale Webflow across teams, departments, and regions — including bringing a net-new asset management product to market
- This is a highly visible and strategic role, requiring strong cross-functional leadership, comfort with technical and operational concepts, and a deep understanding of how modern teams collaborate at scale
- Reporting to the Director, Product Marketing
- Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
- Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
- Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
- Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
- Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
- Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
- Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
- Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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