Product Marketing Lead, Community Phone
$145-175k
Landline phone service company
Posted today
Landline phone service company
101-200 employees
Posted today
$145-175k
101-200 employees
Company mission
To build a different kind of landline phone service company.
Role
Who you are
- 4–7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
- Experience shipping GTM for features tied to revenue impact—not just awareness
- Comfortable owning positioning for both hardware and software products serving low-tech audiences
- Excellent communicator and structured thinker—bonus if you can share a portfolio or sample launch plan
- Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
- Humble, self-aware, and persistent
What the job involves
- We’re seeing new and interesting product use cases emerge regularly—and we’re looking for someone to help us understand, weigh, and communicate them clearly.
- As our first dedicated product marketing hire, you’ll define and own the function from the ground up. Reporting directly to the CEO, you’ll be a key partner to Growth, Product, Sales, and Customer Success
- You’ll own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite.
- You’ll ensure every feature we ship reaches the right audience, with the right message, through the right channel—and that the story lands
- Develop and maintain differentiated positioning for each core use case
- Deliver two updated personas and a refreshed messaging framework within your first 30 days
- Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
- Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)
- Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement—reviewed biweekly with Sales and CS
- Talk to users in our ICPs and grow to understand them deeply
- Partner with CS and Research to generate one new customer case study per month
- Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content
- Run a weekly GTM sync with Growth, CS, and Product
- Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization
- How We’ll Measure Success;
- Increased logo growth and reduced CPA on target ICPs through maturing channels
- Accelerated feature adoption post-conversion for key ICPs
- Strong alignment between product value and sales/growth messaging
- Consistent messaging across key surfaces (site, demo, content)
- Improved conversion from site traffic to qualified leads among target ICPs
Our take
Community Phone offers a simple landline phone service for families and business without requiring internet. Powered by the company’s landline base, connecting landline phones to cell towers in the area, customers access unlimited local and long distance calls in the U.S that work during power outages.
Revolutionising the traditional landline, Community Phone has built a cloud phone system that runs inside of landlines and therefore grants customers full control over how to use the phone, such as enabling them to transfer the landline number onto a mobile phone or have calls ring on multiple phones at the same time. Its services are trusted in over 5,000 homes and businesses, including Dunkin’ Donuts, Starbucks. Wells Fargo, KFC and 7-Eleven.
The company is gradually getting closer to its goal of giving customers the best telecommunications experience in the U.S. It has received investment from Thiel Fellowship, Canaan and Accel as well as landing a place on the Y Combinator. In 2023, Community Phone expanded into California at a time when traditional telephone network providers such as AT&T and Cox Optimum are switching from traditional copper wire to fiber optics, which risks leaving those without internet coverage in the dust.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2019
$0.2m
SEED
Sep 2018
$0.1m
SEED
Total funding: $0.3m
Company benefits
- Equity compensation - For many of our roles, employees get to own Community Phone
- Fully remote work - We are an internationally distributed team, working from home.
- Unlimited PTO - We offer unlimited PTO to our salaried employees!
- International retreats - An awesome chance for our international team to get to know each other
- Meals gifted by employees to employees - Employees congratulate each other on amazing work by gifting meals and other prizes
Company HQ
Inner Richmond, San Francisco, CA
Leadership
James Graham
(CEO & Founder)Previously co-founded Eggplay and Caffeine Software, acting here as CEO. Experience as Mobile Engineering Lead for Find & Form, Wed Developer for Sugarsnap, and as a Warehouse Worker for TJM Innovations.
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