Product Marketing Manager, Snap Inc.
Lenses
$118-176k
+ RSUs
4-5 days a week in office
Social media & camera company
Posted today
Social media & camera company
1001+ employees
Posted today
$118-176k
+ RSUs
4-5 days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Strong end-to-end growth and GTM ownership
- Strong analytical rigor and comfort with attribution, funnel metrics, and performance data
- Ability to operate in ambiguity and build structure in early-stage environments
- Strong cross-functional leadership across growth, product, engineering, analytics, legal, privacy, and creative
- Strong messaging judgment and execution detail
- Familiarity with AI-enabled creative workflows
- BS/BA degree or equivalent years of experience
- 3+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles; OR a Master’s in a related field and 2+ years of relevant experience
Desirable
- Experience owning GTM for consumer, creator, gaming, or interactive digital products
- Experience improving acquisition, activation, engagement, or monetization funnels
- Experience working closely with paid media, search engines, product, analytics, and engineering teams
- Experience defining measurement plans across web, mobile, desktop, and attribution systems
- Experience scaling a creator or consumer funnel from zero to repeatable growth
- Experience in gaming, interactive social products, creator ecosystems, or marketplace environments
What the job involves
- Own GTM and growth strategy across Lens+ creator growth initiatives, with Games as a meaningful part of the portfolio
- Define positioning, messaging, audience strategy, and launch plans for creator-facing products and programs
- Build and optimize the funnel across acquisition, activation, submission, and monetization
- Partner with Growth, Paid Media, Product, Engineering, Legal, Privacy, Creative, and Analytics to drive execution
- Support growth across both Easy Lens and Lens Studio, helping bridge newer creators into more advanced creation and monetization
- Drive channel strategy and creative inputs across paid and owned surfaces, including use of AI-enabled tooling to improve iteration speed
- Own or shape key growth surfaces such as ASO, SEO, landing pages, attribution, and funnel measurement
- Create prioritized roadmaps that connect GTM, funnel improvements, and monetization opportunities
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from Meta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025, the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic, and macro-factors still pose headwinds, yet Snap's enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
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