Account-Based Marketing Manager, PagerDuty

• The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns, leveraging data-driven insights to optimize marketing pipeline contributions, and building strong relationships within the marketing and sales teams
• 5+ years of experience executing successful account-based marketing campaigns
• 5-7 years of previous marketing or other relevant experience
• 5+ years of experience with ABM tools (Demandbase preferred)
• Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
• Successfully implemented data-driven programs with key measurements for success
• Strong quantitative and analytical skills with an understanding of B2B marketing metrics
• CRM/marketing automation background, preferably Salesforce and Marketo
• Hands-on experience executing across web, email, and digital marketing channels
• Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
• Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects

Desirable

• PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts
• Collaborating closely with Sales and Marketing teams, this role adopts a data-driven approach, consistently testing and evaluating campaign success
• This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives
• Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
• Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
• Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
• Own and track program results, measure success and deliver insights to stakeholders across the business
• Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally