SEO Manager, Blink
$140-160k
Variable + Equity
3-5 days a week in office
Enterprise app that empowers frontline workers
Open for applications
Enterprise app that empowers frontline workers
21-100 employees
Open for applications
$140-160k
Variable + Equity
3-5 days a week in office
21-100 employees
Company mission
Blink's mission is to empower frontline workers to maximise their impact.
Role
Who you are
- 5+ years of hands-on SEO experience, ideally within B2B SaaS or high-growth digital brands
- Deep understanding of technical SEO, structured data, and site architecture
- Proven experience driving measurable growth through content optimization and link-building strategies
- Strong familiarity with AI-driven search and LLM optimization best practices
- Proficient with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog
- Highly analytical, data-driven, and confident translating insights into business outcomes
- Skilled communicator with the ability to influence stakeholders across marketing, content, and product teams
What the job involves
- We’re looking for an analytical, creative, and growth-obsessed SEO Manager to take full ownership of our organic engine. If you love blending technical SEO with smart content strategy, experimenting in emerging AI-driven search environments, and shaping how a brand shows up across the entire discovery ecosystem — this is your moment
- You’ll play a pivotal role in expanding our reach, elevating our authority, and making sure Blink is found everywhere our customers are searching (including places they aren’t searching yet)
- This isn’t just an SEO role. It’s your chance to lead organic visibility for a category-defining product and make an outsized impact on our next stage of growth
- Develop and execute a forward-thinking SEO strategy to grow organic traffic and visibility across search engines and AI-powered discovery platforms
- Conduct keyword research and competitive analysis to uncover content gaps, growth opportunities, and strategic themes
- Own on-page optimization including metadata, internal linking, content hierarchy, and schema implementation
- Lead technical SEO audits (crawlability, indexation, site speed, Core Web Vitals) and partner with developers to implement improvements
- Optimize for LLM visibility, ensuring content is structured, reputable, and discoverable across generative AI and chat-based search (e.g., Google SGE, ChatGPT, Perplexity)
- Build and manage a strong backlink strategy, driving high-authority, ethical link acquisition through outreach and digital PR
- Collaborate cross-functionally with content, product, and paid teams to align SEO with broader growth and brand goals
- Report on performance through Google Analytics, Search Console, and SEO platforms, providing clear insights and recommendations
- Stay ahead of search and AI trends, adapting strategies to maintain leadership in organic and AI-driven discovery
Our take
Apps catering to frontline workers are seeing a surge of interest in the market these days, as businesses finally start to wake up to using tech to better connect with these employees, and investors eye up an interesting and new growth opportunity in enterprise IT.
Blink’s particular approach has been to try to create a user interface, and functionality, that caters both to asynchronous activities as well as real-time information, the idea being that front-line workers are most likely not going to be looking at the app continuously throughout the day, so the priority for making sure important things surface when they do is especially higher.
Blink was founded in London — where it has found strong traction with metropolitan bus networks and the NHS (where thousands of frontline workers in clinical and nonclinical roles are on Blink).
Now Blink is HQ’d in New York in an attempt to focus on the U.S. market. There are an estimated 2.7 billion people working on the front line according to the company, so there’s a fair amount of room for growth despite an increasingly competitive landscape with well-funded projects like Justworks, Workplace from Meta and When I Work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Employee endorsements
Intelligent people
"There are some really smart people here who can process information quickly. There's an expectation that one is able to be self-solving while also..."
Funding (last 2 of 3 rounds)
Nov 2021
$20.4m
SERIES A
May 2020
$11.4m
EARLY VC
Total funding: $32.4m
Company benefits
- Generous equity allocations with significant upside potential
- All the traditional benefits such as Health Insurance (AXA Health), Ride2Work and Pension schemes
- Ability to grow, learn and solve a variety of challenges, working in a supportive environment with smart, driven people
- Office fridge filled with snacks and drinks, regular team lunches and socials
- The opportunity to be part of something impactful, large-scale, meaningful & fulfilling
- 20 days holiday 🇺🇸
- 25 days holiday (excl. bank holidays) 🇬🇧
Company values
- Always aim to delight - Own the outcome and exceed expectations
- Move fast and think big - Be curious, inquisitive and set the agenda
- Be a positive catalyst - Inspire positive change with a helpful attitude
- Never stop learning - We thrive when sharing knowledge and supporting each other
Company HQ
Barbican, London, UK
Articles
Leadership
Sean Nolan
(CEO)Previously worked as Network & Security Engineer at Morse for 2 years and co-founded Tomorrow Communications
Diversity, Equity & Inclusion at Blink
Blaise Daldin (Sourcing Lead)
- We know there’s much more to be done, and are actively invested in driving deep, meaningful change towards broader representation in our workforce. All leaders and employees involved in the hiring process will undergo inclusion and unconscious bias training, while looking to support and partner with diverse communities and networks at every opportunity.
- Diversity and inclusion remain our #1 priority as the team continues to grow. We’ve added new recruitment initiatives over the past six months to attract a wide range of applicants that generates a diverse shortlist for every new role. We’ve also reviewed our employer branding and advertising to ensure content and language are inclusive throughout. So far, this has improved our gender balance by 20%:
- Blink is committed to nurturing a culture of belonging that celebrates diversity in all its forms – and encourages employees to bring their whole selves to work.
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